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  • 29/09/2021
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    CUPRA begins a new era with the production of its first 100% electric car: the CUPRA Born
    CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company's Board Members visited Europe's largest electric vehicle plant to mark the start of production of the new model. Read More >>

  • 19/07/2021
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    CUPRA Australia makes three key appointments to founding team
    CUPRA Australia continues to ramp up its operation in the lead up to its local launch in mid-2022, with three key appointments to the team, sought from within the Volkswagen Group network. Mr. Jeff Shafer has been appointed to role of Head of Product, joining from the Volkswagen Passenger Vehicles brand, where he has led the brand's product marketing team for the past five years. An industry veteran, Mr. Shafer has also held senior positions with other global car brands such as Kia, as well as a tenure at Toyota's global headquarters in Japan. Read More >>

  • 25/06/2021
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    CUPRA Australia details local line-up for 2022 launch
    CUPRA Australia has announced its local line-up for its 2022 launch with two SUVs and a hatchback; featuring a range of performance and plug-in hybrid (PHEV) powertrains. Read More >>

  • 2/06/2021
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    CUPRA Australia appoints Ben Wilks as Brand Director
    Volkswagen Group Australia (VGA) is pleased to announce the appointment of Mr. Ben Wilks to the new role of Brand Director of CUPRA Australia. Mr. Wilks will finish up in his current role as General Manager Sales for Volkswagen Passenger Vehicles (PV) shortly, before taking the reins of the new brand. Read More >>

  • 24/03/2021
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    It's official: Australia will join the CUPRA Tribe in 2022. The announcement of the brand's introduction to the market was made overnight by CUPRA President Wayne Griffiths at the company's annual press conference. Read More >>

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VIDEOS

Hollywood actor Daniel Brühl joins the CUPRA Tribe for the launch of the CUPRA Leon e-HYBRID.
Hollywood actor Daniel Brühl joins the CUPRA Tribe for the launch of the CUPRA Leon e-HYBRID.
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PHOTOS

CUPRA begins a new era with the production of its first 100% electric car: the CUPRA Born
CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany.
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