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  • 4/05/2022
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    CUPRA now on-sale in Australia with Launch Editions
    Unconventional challenger brand CUPRA is now available in Australia, one month earlier than planned thanks to the online ordering of special Leon, Formentor and Ateca Launch Edition models.
    The response to CUPRA's alluring intersection of design, performance and technology has been such that more than 9,000 expressions of interest have been registered at cupraofficial.com.au – around 30% of which have accrued in a fortnight.
    Read More >>

  • 17/03/2022
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    Volkswagen Group Australia (VGA) welcomes the Queensland Government's initiative in encouraging the uptake of Electric Vehicles.
    VGA – which is comprised of the Volkswagen, Audi, SKODA and CUPRA brands – has strong ambitions over the next year to introduce a number of new models that will benefit from Queensland's new policy.
    Read More >>

  • 17/01/2022
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    From February 28, Daniel DeGasperi is VGA's Product PR Communications Manager. Reporting to the VGA's General Manager of Corporate Communications, Paul Pottinger, Daniel brings 15 years' experience as a journalist and, over the past three years, the spokesman for Lexus Australia and senior account director of Havas. At VGA, Daniel will work with Volkswagen Passenger Vehicles and Commercial Vehicles, SKODA and CUPRA.
    Roxanne Salzborn joins VGA on January 31 in the role of Group Communications Specialist. Previously Roxanne interned with Audi Australia's communications team since which she has worked with the solar company sonnenConnect. She will work with VGA's Corporate Communications Specialist Adriana Wahbe on brand and internal matters for Volkswagen, SKODA and CUPRA.
    Read More >>

  • 14/01/2022
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    CUPRA Born arrives in Australia for testing
    The first fully electric vehicle from the Barcelona-based performance and lifestyle auto brand CUPRA will soon be seen on Australian roads. CUPRA, which is introduced to this market later this year, has been freighted to Sydney, the first of three Born EVs that will be tested over 10,000km each.
    This will be the first time that time that the Born has been driven outside Europe, where it is a Car of the Year finalist.
    Read More >>

  • 29/09/2021
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    CUPRA begins a new era with the production of its first 100% electric car: the CUPRA Born
    CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company's Board Members visited Europe's largest electric vehicle plant to mark the start of production of the new model. Read More >>

  • 19/07/2021
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    CUPRA Australia makes three key appointments to founding team
    CUPRA Australia continues to ramp up its operation in the lead up to its local launch in mid-2022, with three key appointments to the team, sought from within the Volkswagen Group network. Mr. Jeff Shafer has been appointed to role of Head of Product, joining from the Volkswagen Passenger Vehicles brand, where he has led the brand's product marketing team for the past five years. An industry veteran, Mr. Shafer has also held senior positions with other global car brands such as Kia, as well as a tenure at Toyota's global headquarters in Japan. Read More >>

  • 25/06/2021
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    CUPRA Australia details local line-up for 2022 launch
    CUPRA Australia has announced its local line-up for its 2022 launch with two SUVs and a hatchback; featuring a range of performance and plug-in hybrid (PHEV) powertrains. Read More >>

  • 2/06/2021
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    CUPRA Australia appoints Ben Wilks as Brand Director
    Volkswagen Group Australia (VGA) is pleased to announce the appointment of Mr. Ben Wilks to the new role of Brand Director of CUPRA Australia. Mr. Wilks will finish up in his current role as General Manager Sales for Volkswagen Passenger Vehicles (PV) shortly, before taking the reins of the new brand. Read More >>

  • 24/03/2021
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    It's official: Australia will join the CUPRA Tribe in 2022. The announcement of the brand's introduction to the market was made overnight by CUPRA President Wayne Griffiths at the company's annual press conference. Read More >>

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VIDEOS

Interview with CUPRA Brand Director Ben Wilks at the launch of the 2022 Cupra range.
Interview with CUPRA Brand Director Ben Wilks at the launch of the 2022 Cupra range.
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PHOTOS

Cupra Media Launch
Cupra Media launch of Formentor, Ateca and Leon.
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