Sydney 13-02-2023 – With almost all of its initial allocation of 400 Born battery electric vehicles sold, CUPRA has secured a further 200 cars for Australian customers to pre-order.

Some 35 Borns remain from the first allotment of 400 that went on sale in late December. Deliveries of CUPRA's halo car begin in April.

On Friday, CUPRA's factory signalled that an additional 200 Borns have been made available. These can be ordered online for delivery from later in 2023.

CUPRA's Born is priced at $59,990 RRP – at parity with the Leon VZx turbo petrol and Leon VZe plug-in hybrid electric vehicles (PHEVs), giving the still new challenger brand from Barcelona a unique choice of BEV/PHEV/ICE performance hatchbacks.

The Born combines class leading rear-wheel-drive driving dynamics and striking design with a 511km range.

CUPRA Head of Product and Planning Jeff Shafer said that CUPRA headquarters was making good on its promise at the brand's launch in July 2022 to prioritise its newest market.

"Initially it was CUPRA's intention to cap pre-delivery orders at 400, but such has been the response that a further 200 Borns have allotted to Australia in the short term," he said.

"We won't at this stage estimate a total for 2023 Born sales, but there's no doubt that this early reaction bodes well."

Mr Shafer said that the brand would soon be a position to announce further Leon and Formentor PHEVs. The first PHEV allocations sold through.

With the Born complementing the best-selling Formentor, the Leon and the Ateca, CUPRA Australia has moved beyond 2,100 customer orders.

Please note that these drive-away prices do not include state and territory based EV Incentives.  Customers may access rebates depending on the state or territory they are living in and other eligibility requirements.                                                               

Specifications

• 82kWh battery (77kWh useable), with 170kW eBoost, 310Nm
• 511km Range*
• AC: up to 11kW
• DC: up to 170kW Fast Charging
• Mode 3 (32A) Cable
• Metallic Paint (Glacial White, Geyser Silver, Quasar Grey, Rayleigh Red) or Standard Paint (Vapor Grey)
• 385L boot volume
• 19" Black and Copper Typhoon Alloy wheels
• Tyre Pressure Warning System
• 7 Airbags (Front, Side, Curtain, Centre)
• Heated power folding mirrors
• LED Headlamps
• Front Fog Lights integrated into headlamps
• LED Tail lights
• Dusk sensing lights
• Light Assist (Auto High Beam)
• Rear tinted windows
• Rear Roof Spoiler
• 5.3" Digital Cockpit
• 12" Infotainment System with DAB+
• Wireless Phone Charging
• Apple Carplay and Android Auto (wired)
• 2 Front and 2 Rear USB-C ports
• Leather heated multifunction steering wheel and Satellite buttons
• Ambient interior lighting
• SEAQUAL front bucket seats
• Floor mats
• Driving profile selection
• Sports Suspension
• Progressive Steering
• Keyless entry and start
• Alarm System
• Auto dimming rear view mirror
• Dual zone climate control
• Aluminium Pedals
• Adaptive Cruise Control
• Front Assist with Pedestrian and Cyclist Detection
• Lane Assist
• Park Assist
• Side Assist with Rear Traffic Alert and Exit Warning
• Driver Fatigue Monitor
• Pre-Crash Assist
• Rain sensing wipers
• Top View Camera (360 Camera)

Options
Interior Package - $2,900                                                                                  

• Aurora Blue Dinamica Front Bucket Seats
• Heated front seats
• Front seats with 12 way power adjustment and massage function
• 4 Seats (2 Front, 2 Rear)
• Heated washing jets
• Beats premium sound 9 speakers, 395W amplifier,  sub-woofer

Performance Package - $2,600                                                              

• 475km Range*
• Dynamic Chassis Control
• 20" Firestorm Alloy wheels, Black and Silver
• Wide tyre package – 235mm Michelin Pilot Sport 4
• 4 Seats (2 Front, 2 Rear)

Premium Metallic Paint - $475                                                              

• Aurora Blue

* Range approved to ADR 81/02 derived from WLTP testing. Factors including but not limited to driving style, road and traffic conditions, environmental influences, vehicle condition and accessories fitted, will in practice in the real world lead to figures which generally differ from those advertised. Advertised figures are meant for comparison amongst vehicles only.
CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.

In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA Born.

CUPRA won this year the first electric touring car competition PURE ETCR and participates in the off-road electric SUV's competition Extreme E. Moreover, it is also FC Barcelona's official automotive and mobility partner and World Padel Tour's premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and eight of the best padel players in the world, among others.