Sydney, 18-06-2024 CUPRA, the Barcelona-based global automotive brand known for its progressive design and performance, is inviting expressions of interest for further investors as the brand seeks to expand its Australian network in the next 18 months.

At two years on sale in Australia next month, CUPRA’s footprint covers 11 Garages around the country. Backed by the biggest names in Australian automotive, including AP Eagers, Alto Group and Zagame, CUPRA is pushing to expand its Sales and Service network as its new portfolio of battery electric vehicles (BEVs) and Plug-in-Hybrid Electric Vehicles (PHEVs) begins to arrive.

The brand also features turbo petrol and, from next year, mild hybrid, models with its showroom expanding from four models this year, to seven in 2025, and more to come thereafter.

CUPRA Australia director Ben Wilks said CUPRA Australia’s growth trajectory requires passionate, inspired investors to power the future of the brand.

“This is a unique opportunity for visionary investors to join a brand committed to both sustainability and technological excellence,” he said. “CUPRA’s business model seeks to create new automotive experiences that transcend the conventional and redefine the car purchasing journey.”

“To date, we’ve seen that the CUPRA brand aligns perfectly with the Australian customer profile. As we accelerate into the many model releases in 2025, identifying a small number of additional investors who believe in our mission will play a crucial role in continuing this success,” added Wilks.

Interested parties are invited to submit Expressions of Interest to by 25 June, 2024.


CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brans and has a global network of specialised points of sale.

CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; and the CUPRA Born, the brand’s first 100% electric vehicle.

CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Its members include Oscar nominated film director J.A. Bayona, Formula E driver Lucas Di Grassi, Street Artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, two-time Ballon d'Or and Best FIFA Award-winning footballer, Alexia Putellas, and in Australia, football stars, Mary Fowler and Andrew Redmayne. 

Paul Pottinger

General Manager Corporate Communications

T: + 61 434 755 158