- Newest CUPRA Garages operational at Richmond and Indooroopilly
- Nine members in CUPRA's national garage brand
- CUPRA taking its cars to "where people live"
Sydney, 1-12-2022 – CUPRA completes its debut year in Australia with the official opening of two new garages in key metro locations marking further investements by major Australian auto retailers in the challenger brand from Barcelona.
Already behind the Gold Coast and Perth premises, the AP Eagers Automotive Group's newest CUPRA Garage is located on the Automall in the Indooroopilly Shoppng Centre. After a period running from a temporary address, the Automall is CUPRA's permanent home in Brisbane.
The 220 square metre space allows for four vehicles to represent CUPRA's soon to be full range with the imminent introduction of the Born BEV in addition to the best-selling Formentor crossover, Leon hatchback and Ateca SUV. The service facility is located within the shopping centre.
In Melbourne, the Zagame Group operates the 380 Swan Street, Richmond, Garage – an imposing 576 square metre, six car showroom with servicing at nearby 577 King Street, West Melbourne.
Though trading for several months, the completed Garage is officially opened on December 15 with an event marking the on-sale of the Born BEV. The new site is situated across town from Zagame's Chadstone CUPRA Garage.
CUPRA Australia Director Ben Wilks said while the two most recent CUPRA Garages might appear to be opposites in terms of locale and scale, both embodied the new brand's approach.
"These Garages are all about modernising customer interaction, about taking CUPRA to where they live," Mr Wilks said. "CUPRA's Indooroopilly Garage fits neatly into a hugely busy retail destination. Our Richmond Garage sits on one of Melbourne's iconic old high streets with its array of popular shops and restaurants.
"While you can conduct your CUPRA purchase online – with the surety of driveaway pricing – we want to give you the opportunity to see, touch and feel our cars in great places run by knowledgable and friendly CUPRA Masters."
AP Eagers with three CUPRA Garages (Indooroopilly, Gold Coast, Perth) is followed by Zagames with its Melbourne pair (Chadstone and Richmond), Alto Prestige (Sydney's CBD and Artarmon), Canberra (Lennock Motors), Adelaide (Solitaire Automotive).
Mr Wilks said further CUPRA Garage announcements can be expected in 2023.
CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.
In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA Born.
CUPRA won this year the first electric touring car competition PURE ETCR and participates in the off-road electric SUV's competition Extreme E. Moreover, it is also FC Barcelona's official automotive and mobility partner and World Padel Tour's premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and eight of the best padel players in the world, among others.