CUPRA Australia is still shy of its second birthday, but its presence continues to grow, with some of the nation’s leading automotive groups investing in the challenger brand from Barcelona. The opening of the upcoming Macarthur Garage pop-up later this month will take the total tally of active CUPRA Australia locations to 12 Sales and 13 Service, including all states except NT.
Queensland’s third CUPRA Sales and Service centre, CUPRA Brisbane (74-76 McLachlan Street, Fortitude Valley, QLD, 4006) celebrated its launch event on Saturday 6 April, joining CUPRA Indooroopilly and CUPRA Gold Coast in QLD. Additionally, new Service centres have opened to support both CUPRA Brisbane and CUPRA Gold Coast.
In NSW, CUPRA Macarthur will be launching its Service centre (12-18 Dunn Rd, Smeaton Grange, NSW, 2567) in April, ahead of a pop-up Sales location later this year and permanent Garage opening in 2025. CUPRA Central Coast’s new Service centre is now open.
Finally, in Victoria, the CUPRA Tullamarine Sales and Service pop-up opens doors in April.
CUPRA Australia Director, Ben Wilks, said CUPRA is committed to expanding its footprint across Australia.
“As a young brand which has just sold its 5000th car in this country, one of our primary objectives is giving our customers confidence,” he said. “We’ve been aggressive in our expansion plan and will continue to be to support that goal. Our cars are made for driving, so we want to enable CUPRA owners to get out there and do just that.”
“We’ve seen some of the biggest names in Australian automotive like Alto Group, Eagers Automotive and Zagame Automotive Group really get behind the CUPRA brand with multiple locations. We’re looking forward to working with some of the best in the business to drive the CUPRA brand forward in Australia,” added Wilks.
Book a test drive or register your interest on the CUPRA Australia website.
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe's fastest growing car brands and has a global network of specialised points of sale.
CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand's character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company's best-selling vehicle to date; and the CUPRA Born, the brand's first 100% electric vehicle.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Its members include Oscar nominated film director J.A. Bayona, Formula E driver Lucas Di Grassi, Street Artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, two-time Ballon d'Or and Best FIFA Award-winning footballer, Alexia Putellas, and in Australia, football stars, Mary Fowler and Andrew Redmayne.
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