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  • 19/06/2024
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    CUPRA, the Barcelona-based global automotive brand known for its progressive design and performance, is inviting expressions of interest for further investors as the brand seeks to expand its Australian network in the next 18 months. Read More >>

  • 10/05/2024
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    Give into your impulse with CUPRA’s turbocharged EOFY offers
    The challenger brand from Barcelona, CUPRA, is doubling down on its electrifying Australian growth story with new End of Financial Year (EOFY) offers across its entire range. From 1 May, 2024 through 30 June, 2024* customers can claim: Read More >>

  • 9/05/2024
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    CUPRA Formentor VZe Tribe Edition combines heightened design with greater savings
    CUPRA is combining stylish design elements with greater value in the Formentor VZe Tribe Edition, attuned to eligible novated leasing customers who can benefit from Fringe Benefits Tax (FBT) savings on plug-in hybrid electric vehicles (PHEVs)*. Those customers – CUPRA’s soon-to-be Tribe Members – could end up with a highly specified medium-sized SUV that costs less to novated lease than the entry Formentor V*. Read More >>

  • 11/04/2024
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    CUPRA’s Australian expansion continues
    CUPRA Australia is still shy of its second birthday,  but its presence  continues to grow, with some of the nation’s leading automotive groups investing in the challenger brand from Barcelona.
    The opening of the upcoming Macarthur Garage pop-up later this month will take the total tally of active CUPRA Australia locations to 12 Sales and 13 Service, including all states except NT.
    Read More >>

  • 5/04/2024
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    CUPRA Australia celebrates top performers
    Sydney – CUPRA Australia has celebrated its growing network, presenting its 2023 awards for Garage of the Year and Specialist of the Year to its highest performers. Nine CUPRA Australia locations and 28 Specialists vied for the top spot.
    CUPRA Canberra claimed the overall award for Garage of the Year, while CUPRA Perth Specialist, Anthony Matteo, was awarded Specialist of the Year for his passion, knowledge and commitment. In addition to the overall winners, each runner-up will claim a trip to Barcelona to immerse themselves in Catalonian culture and the spirit of CUPRA.
    Read More >>

  • 14/03/2024
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    - CUPRA Born eclipses 1,000 sales in Australia in less than a year
    - Born VZ hot hatch expected for Australia
    - Born takes a starring role in Football Australia re-signing event
    Read More >>

  • 7/03/2024
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    CUPRA electrifies Australia with 5,000 car milestone
    - Design-driven lifestyle brand, CUPRA, sees its Tribe more than double in 2023
    - Announces new CUPRA Essendon Fields sales and service centre
    - Service centres to open in South Brisbane and NSW Central Coast in March
    Read More >>

  • 19/10/2023
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    CUPRA plugs into customer demand
    Thursday October 19, 2023 – CUPRA, the challenger brand from Barcelona, has sourced a further 450 Formentor and Leon Plug-in Hybrid Electric Vehicles – primarily the former – as Australian customers continue to respond to CUPRA’s two PHEVs and Born BEV.
    After a trickle of initial supply last year, CUPRA’s Formentor and Leon PHEVs – both designated VZe – have begun to arrive in numbers to meet the demand.
    Read More >>

  • 25/09/2023
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    CUPRA celebrates Mary Fowler partnership with cash back offer for footballers
    Sydney 22-09-23 CUPRA – the cutting-edge challenger auto brand from Barcelona – has joined forces with Australian football's newest superstar, Mary Fowler.
    The 20-year old Matilda and Manchester City midfielder has become a CUPRA brand ambassador. The brand is already the automotive sponsor of the Matildas, the Socceroos and the national youth team.
    Read More >>

  • 9/08/2023
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    CUPRA Australia - 12 months on sale
    The CUPRA tribe in Australia has just had its first birthday cake and eaten it too.
    Director Ben Wilks sends best wishes to all and looks forward to year two on sale
    Read More >>

  • 1/08/2023
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    CUPRA CLOCKS UP ONE YEAR AND CELEBRATES WITH A MY23 GIFT TO YOU
    CUPRA today celebrates its first birthday in Australia with close to 3,000 deliveries, more than 3,600 orders and solid growth projections.
    The birthday brand from Barcelona has chosen to celebrate with three years free servicing on the 2023 model year Leon, Ateca and Formentor. CUPRA is also providing a one per cent finance across the MY23 range of these vehicles.
    Read More >>

  • 26/07/2023
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    The Apple Isle in CUPRA’s eye
    Twelve months after officially unveiling its first Australian Garage, CUPRA today  opens its 10th as it commences trading from its first purpose built Tasmanian premises.
    To be located at 28a Warwick Street, Hobart, the Barcelona brand's first Garage in the Apple Isle is operated by Jackson Motor Company, an award-winning dealer of Volkswagen and a group that is, by far, the most significant automotive retail operation in the island state.
    Read More >>

  • 29/06/2023
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    CUPRA Formentor VZx scores Akrapovic exhaust option as Leon, Formentor and Ateca add technology as standard
    CUPRA is doubling down on its dynamic leadership and diversity in Australia by adding a tasteful Akrapovic exhaust option to its most popular vehicle – the flagship Formentor VZx sports crossover.
    Priced at $6,300 and matching the option already available on the Ateca VZx medium sports SUV, the Akrapovic titanium exhaust complements the superb performance of the 228kW 2.0-litre turbo petrol engine in the top Formentor.
    Read More >>

  • 26/06/2023
    CUPRA, Australia's still new challenger brand, is becoming this country's leading European carmaker for zero and low emission vehicles.
    As of Friday, CUPRA had taken orders for some 700 of its new Born battery electric vehicle and 350 for the Formentor and Leon Plug-in Hybrid Electric Vehicles.
    Within 12 months of going on sale, CUPRA has more than 3000 orders for all its vehicles.
    Read More >>

  • 15/06/2023
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    CUPRA Tavascan: "We pushed the boundaries without thinking about what people might say"
    - CUPRA's new model leads the way for the future design language of the brand that maintains its challenging essence
    - After the world premiere in Berlin, CUPRA Design Director Jorge Diez talks about what it was like to create the 100% electric SUV coupe
    - The CUPRA Tavascan is a revolution for the brand's design with its new three-triangle eye signature in the headlamp, illuminated logo and never-before-seen interior central spine
    Read More >>

  • 9/05/2023
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    Bright lights, big country: CUPRA's Formentor Matrix Edition
 
    Some 100 examples of CUPRA's Formentor equipped with Matrix LED adaptive headlights, black leather and a unique alloy wheel design are available for sale from today.
    Based on the CUPRA's single best-selling - and range topping - variant, the Formentor VZx Matrix Edition is the first CUPRA to be equipped with these literally brilliant lamps that can shut off that part of the beam that shines on forward or oncoming traffic while maintaining full high-beam illumination elsewhere.
    Read More >>

  • 8/05/2023
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    CUPRA's Born arrives in Australia already a best seller
    Response to the initial allocation of 400 Borns made available for sale online before Christmas was such that a total 600 and then 700 were allocated by the factory.
    Of those some 500 have sold and ordering is now unrestricted. Born - a large, rear-wheel-drive hatchback – is not only the first the first relatively affordable BEV of its type to reach Australia, it has the longest range for the most attainable price: up to 511km* between recharging for $59,990 plus on-road costs.
    Read More >>

  • 23/03/2023
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    Playing Solitaire – the new ace in CUPRA Australia's deck
    CUPRA completes quarter one of its first calendar year in Australia with the opening of its official Adelaide Garage.
    Located at 11 Waymouth Street, the Barcelona brand's new home in the South Australian capital is operated by Solitaire Automotive, a group that has become synonymous with European and prestige automotive brands since its establishment in 1971.
    Read More >>

  • 21/03/2023
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    CUPRA creates a first of its kind collaboration with renowned club maestro, Ministry of Sound
    Sydney 21-03-2023. Design driven lifestyle brand CUPRA joins forces with musical icon, Ministry of Sound in the largest venture of its kind, to celebrate music, culture, and a shared passion for electrifying performance.
    Unconventional newcomer CUPRA, has teamed up with Ministry of Sound to celebrate its continued growth in Australia and connect with like-minded creative souls as part of the national Ministry of Sound Classical Concert Series, which launched in Sydney on Saturday 18 March.
    Read More >>

  • 10/03/2023
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    CUPRA's  crimson crossover – the Formentor VZx 'Rojo' edition

    You never want a customer seeing red, but the determination of a prospective CUPRA buyer to own a flagship grade Formentor VZx in no shade but that, was partly responsible for the CUPRA Formentor VZx 'Rojo' edition.

    The incoming limited edition of 30 will be the first time the top grade Formentor VZx – CUPRA Australia's single best-selling variant – has been made available in rojo (red) paint or with black leather upholstery.

    Read More >>

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CUPRA celebrates Mary Fowler partnership with cash back offer for footballers
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