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Cupra home
CUPRA’s spicy Tavascan SUV to lead the Barcelona brand’s electric charge
3/09/2024
CUPRA Australia today announced specifications for the CUPRA Tavascan, the Barcelona-based brand’s new all-electric SUV, ahead of its debut in Australian CUPRA Garages by the end of the year.
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New hero for the new era: CUPRA Tavascan to arrive in Australia in 2024
22/07/2024
CUPRA Australia today announced the CUPRA Tavascan, the brand’s first all-electric SUV and its second fully electric model after the CUPRA Born, will arrive in Australia this year – almost four months earlier than expected. Benefitting from an advanced homologation timeline and closer proximity to its production base, Tavascan will be delivered to Australian customers from early December, in-line with European delivery dates.
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Get into a new CUPRA SUV for $49,888 driveaway
22/07/2024
CUPRA Ateca, the brand’s medium SUV, now comes with a hatchback price tag in the form of the Ateca V. Announced today, the Ateca V also benefits from a special introductory pricing offer of just $49,888 driveaway. *
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CUPRA Australia celebrates 1,000th PHEV delivery
22/07/2024
CUPRA Australia is celebrating a double milestone, achieving 1,000 plug-in hybrid electric vehicle (PHEV) deliveries as it hits two years in Australia. CUPRA Australia Director Ben Wilks said that PHEVs have comprised a full third of sales for CUPRA in 2024 – a more than 300% increase over last year.
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CUPRA Australia to power next phase of network expansion through public pitch
19/06/2024
CUPRA, the Barcelona-based global automotive brand known for its progressive design and performance, is inviting expressions of interest for further investors as the brand seeks to expand its Australian network in the next 18 months.
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Give into your impulse with CUPRA’s turbocharged EOFY offers
10/05/2024
The challenger brand from Barcelona, CUPRA, is doubling down on its electrifying Australian growth story with new End of Financial Year (EOFY) offers across its entire range. From 1 May, 2024 through 30 June, 2024* customers can claim:
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CUPRA Formentor VZe Tribe Edition combines heightened design with greater savings
9/05/2024
CUPRA is combining stylish design elements with greater value in the Formentor VZe Tribe Edition, attuned to eligible novated leasing customers who can benefit from Fringe Benefits Tax (FBT) savings on plug-in hybrid electric vehicles (PHEVs)*. Those customers – CUPRA’s soon-to-be Tribe Members – could end up with a highly specified medium-sized SUV that costs less to novated lease than the entry Formentor V*.
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CUPRA’s Australian expansion continues
11/04/2024
CUPRA Australia is still shy of its second birthday, but its presence continues to grow, with some of the nation’s leading automotive groups investing in the challenger brand from Barcelona.
The opening of the upcoming Macarthur Garage pop-up later this month will take the total tally of active CUPRA Australia locations to 12 Sales and 13 Service, including all states except NT.
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CUPRA Australia celebrates top performers
5/04/2024
Sydney – CUPRA Australia has celebrated its growing network, presenting its 2023 awards for Garage of the Year and Specialist of the Year to its highest performers. Nine CUPRA Australia locations and 28 Specialists vied for the top spot.
CUPRA Canberra claimed the overall award for Garage of the Year, while CUPRA Perth Specialist, Anthony Matteo, was awarded Specialist of the Year for his passion, knowledge and commitment. In addition to the overall winners, each runner-up will claim a trip to Barcelona to immerse themselves in Catalonian culture and the spirit of CUPRA.
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CUPRA Born BEV breaks four-figures inside 12 months
14/03/2024
- CUPRA Born eclipses 1,000 sales in Australia in less than a year
- Born VZ hot hatch expected for Australia
- Born takes a starring role in Football Australia re-signing event
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CUPRA electrifies Australia with 5,000 car milestone
7/03/2024
- Design-driven lifestyle brand, CUPRA, sees its Tribe more than double in 2023
- Announces new CUPRA Essendon Fields sales and service centre
- Service centres to open in South Brisbane and NSW Central Coast in March
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CUPRA plugs into customer demand
19/10/2023
Thursday October 19, 2023 – CUPRA, the challenger brand from Barcelona, has sourced a further 450 Formentor and Leon Plug-in Hybrid Electric Vehicles – primarily the former – as Australian customers continue to respond to CUPRA’s two PHEVs and Born BEV.
After a trickle of initial supply last year, CUPRA’s Formentor and Leon PHEVs – both designated VZe – have begun to arrive in numbers to meet the demand.
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CUPRA celebrates Mary Fowler partnership with cash back offer for footballers
25/09/2023
Sydney 22-09-23 CUPRA – the cutting-edge challenger auto brand from Barcelona – has joined forces with Australian football's newest superstar, Mary Fowler.
The 20-year old Matilda and Manchester City midfielder has become a CUPRA brand ambassador. The brand is already the automotive sponsor of the Matildas, the Socceroos and the national youth team.
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CUPRA Australia - 12 months on sale
9/08/2023
The CUPRA tribe in Australia has just had its first birthday cake and eaten it too.
Director Ben Wilks sends best wishes to all and looks forward to year two on sale
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CUPRA CLOCKS UP ONE YEAR AND CELEBRATES WITH A MY23 GIFT TO YOU
1/08/2023
CUPRA today celebrates its first birthday in Australia with close to 3,000 deliveries, more than 3,600 orders and solid growth projections.
The birthday brand from Barcelona has chosen to celebrate with three years free servicing on the 2023 model year Leon, Ateca and Formentor. CUPRA is also providing a one per cent finance across the MY23 range of these vehicles.
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The Apple Isle in CUPRA’s eye
26/07/2023
Twelve months after officially unveiling its first Australian Garage, CUPRA today opens its 10th as it commences trading from its first purpose built Tasmanian premises.
To be located at 28a Warwick Street, Hobart, the Barcelona brand's first Garage in the Apple Isle is operated by Jackson Motor Company, an award-winning dealer of Volkswagen and a group that is, by far, the most significant automotive retail operation in the island state.
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CUPRA Formentor VZx scores Akrapovic exhaust option as Leon, Formentor and Ateca add technology as standard
29/06/2023
CUPRA is doubling down on its dynamic leadership and diversity in Australia by adding a tasteful Akrapovic exhaust option to its most popular vehicle – the flagship Formentor VZx sports crossover.
Priced at $6,300 and matching the option already available on the Ateca VZx medium sports SUV, the Akrapovic titanium exhaust complements the superb performance of the 228kW 2.0-litre turbo petrol engine in the top Formentor.
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CUPRA electrifies Australia – more than 1000 EV and PHEV orders taken
26/06/2023
CUPRA, Australia's still new challenger brand, is becoming this country's leading European carmaker for zero and low emission vehicles.
As of Friday, CUPRA had taken orders for some 700 of its new Born battery electric vehicle and 350 for the Formentor and Leon Plug-in Hybrid Electric Vehicles.
Within 12 months of going on sale, CUPRA has more than 3000 orders for all its vehicles.
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CUPRA Tavascan: "We pushed the boundaries without thinking about what people might say"
15/06/2023
- CUPRA's new model leads the way for the future design language of the brand that maintains its challenging essence
- After the world premiere in Berlin, CUPRA Design Director Jorge Diez talks about what it was like to create the 100% electric SUV coupe
- The CUPRA Tavascan is a revolution for the brand's design with its new three-triangle eye signature in the headlamp, illuminated logo and never-before-seen interior central spine
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Bright lights, big country: CUPRA's Formentor Matrix Edition
9/05/2023
Some 100 examples of CUPRA's Formentor equipped with Matrix LED adaptive headlights, black leather and a unique alloy wheel design are available for sale from today.
Based on the CUPRA's single best-selling - and range topping - variant, the Formentor VZx Matrix Edition is the first CUPRA to be equipped with these literally brilliant lamps that can shut off that part of the beam that shines on forward or oncoming traffic while maintaining full high-beam illumination elsewhere.
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CUPRA celebrates Mary Fowler partnership with cash...
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