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CUPRA plugs into customer demand

19/10/2023

Thursday October 19, 2023 – CUPRA, the challenger brand from Barcelona, has sourced a further 450 Formentor and Leon Plug-in Hybrid Electric Vehicles – primarily the former – as Australian customers continue to respond to CUPRA’s two PHEVs and Born BEV.
After a trickle of initial supply last year, CUPRA’s Formentor and Leon PHEVs – both designated VZe – have begun to arrive in numbers to meet the demand. Read More >>
CUPRA celebrates Mary Fowler partnership with cash back offer for footballers

25/09/2023

Sydney 22-09-23 CUPRA – the cutting-edge challenger auto brand from Barcelona – has joined forces with Australian football's newest superstar, Mary Fowler.
The 20-year old Matilda and Manchester City midfielder has become a CUPRA brand ambassador. The brand is already the automotive sponsor of the Matildas, the Socceroos and the national youth team. Read More >>
CUPRA Australia - 12 months on sale

9/08/2023

The CUPRA tribe in Australia has just had its first birthday cake and eaten it too.
Director Ben Wilks sends best wishes to all and looks forward to year two on sale Read More >>
CUPRA CLOCKS UP ONE YEAR AND CELEBRATES WITH A MY23 GIFT TO YOU

1/08/2023

CUPRA today celebrates its first birthday in Australia with close to 3,000 deliveries, more than 3,600 orders and solid growth projections.
The birthday brand from Barcelona has chosen to celebrate with three years free servicing on the 2023 model year Leon, Ateca and Formentor. CUPRA is also providing a one per cent finance across the MY23 range of these vehicles. Read More >>
The Apple Isle in CUPRA’s eye

26/07/2023

Twelve months after officially unveiling its first Australian Garage, CUPRA today opens its 10th as it commences trading from its first purpose built Tasmanian premises.
To be located at 28a Warwick Street, Hobart, the Barcelona brand's first Garage in the Apple Isle is operated by Jackson Motor Company, an award-winning dealer of Volkswagen and a group that is, by far, the most significant automotive retail operation in the island state. Read More >>
CUPRA Formentor VZx scores Akrapovic exhaust option as Leon, Formentor and Ateca add technology as standard

29/06/2023

CUPRA is doubling down on its dynamic leadership and diversity in Australia by adding a tasteful Akrapovic exhaust option to its most popular vehicle – the flagship Formentor VZx sports crossover.
Priced at $6,300 and matching the option already available on the Ateca VZx medium sports SUV, the Akrapovic titanium exhaust complements the superb performance of the 228kW 2.0-litre turbo petrol engine in the top Formentor. Read More >>
CUPRA electrifies Australia – more than 1000 EV and PHEV orders taken

26/06/2023

CUPRA, Australia's still new challenger brand, is becoming this country's leading European carmaker for zero and low emission vehicles.
As of Friday, CUPRA had taken orders for some 700 of its new Born battery electric vehicle and 350 for the Formentor and Leon Plug-in Hybrid Electric Vehicles.
Within 12 months of going on sale, CUPRA has more than 3000 orders for all its vehicles. Read More >>
CUPRA Tavascan: "We pushed the boundaries without thinking about what people might say"

15/06/2023

- CUPRA's new model leads the way for the future design language of the brand that maintains its challenging essence
- After the world premiere in Berlin, CUPRA Design Director Jorge Diez talks about what it was like to create the 100% electric SUV coupe
- The CUPRA Tavascan is a revolution for the brand's design with its new three-triangle eye signature in the headlamp, illuminated logo and never-before-seen interior central spine Read More >>
Bright lights, big country: CUPRA's Formentor Matrix Edition

9/05/2023

Some 100 examples of CUPRA's Formentor equipped with Matrix LED adaptive headlights, black leather and a unique alloy wheel design are available for sale from today.
Based on the CUPRA's single best-selling - and range topping - variant, the Formentor VZx Matrix Edition is the first CUPRA to be equipped with these literally brilliant lamps that can shut off that part of the beam that shines on forward or oncoming traffic while maintaining full high-beam illumination elsewhere. Read More >>
CUPRA's Born arrives in Australia already a best seller

8/05/2023

Response to the initial allocation of 400 Borns made available for sale online before Christmas was such that a total 600 and then 700 were allocated by the factory.
Of those some 500 have sold and ordering is now unrestricted. Born - a large, rear-wheel-drive hatchback – is not only the first the first relatively affordable BEV of its type to reach Australia, it has the longest range for the most attainable price: up to 511km* between recharging for $59,990 plus on-road costs. Read More >>
Playing Solitaire – the new ace in CUPRA Australia's deck

23/03/2023

CUPRA completes quarter one of its first calendar year in Australia with the opening of its official Adelaide Garage.
Located at 11 Waymouth Street, the Barcelona brand's new home in the South Australian capital is operated by Solitaire Automotive, a group that has become synonymous with European and prestige automotive brands since its establishment in 1971. Read More >>
CUPRA creates a first of its kind collaboration with renowned club maestro, Ministry of Sound

21/03/2023

Sydney 21-03-2023. Design driven lifestyle brand CUPRA joins forces with musical icon, Ministry of Sound in the largest venture of its kind, to celebrate music, culture, and a shared passion for electrifying performance.
Unconventional newcomer CUPRA, has teamed up with Ministry of Sound to celebrate its continued growth in Australia and connect with like-minded creative souls as part of the national Ministry of Sound Classical Concert Series, which launched in Sydney on Saturday 18 March. Read More >>
CUPRA's crimson crossover – the Formentor VZx 'Rojo' edition

10/03/2023

You never want a customer seeing red, but the determination of a prospective CUPRA buyer to own a flagship grade Formentor VZx in no shade but that, was partly responsible for the CUPRA Formentor VZx 'Rojo' edition.

The incoming limited edition of 30 will be the first time the top grade Formentor VZx – CUPRA Australia's single best-selling variant – has been made available in rojo (red) paint or with black leather upholstery.
Read More >>
CUPRA has another outbreak of PHEVer

27/02/2023

CUPRA's unique pair of Plug-in Hybrid Electric Vehicles – the Leon VZe and Formentor VZe – are available for online order today ahead of delivery in the second half of this year.
The initial allocation of just over 100 Leon and Formentor VZes sold through shortly after release last year. The fresh PHEV supply follows the increase of Born BEVs for pre-order to 600 after the initial 400, that were released in late December, were sold. Read More >>
Born ready: CUPRA Australia secures more of its breakthrough BEV

13/02/2023

Sydney 13-02-2023 – With almost all of its initial allocation of 400 Born battery electric vehicles sold, CUPRA has secured a further 200 cars for Australian customers to pre-order. Some 35 Borns remain from the first allotment of 400 that went on sale in late December.
Deliveries of CUPRA's halo car begin in April.
On Friday, CUPRA's factory signalled that an additional 200 Borns have been made available. These can be ordered online for delivery from later in 2023. Read More >>
From zero to you inside four weeks – CUPRA's performance SUVs are ready for delivery

9/02/2023

With supply of new vehicles being restricted by Australian port congestion and component issues, CUPRA says it can ensure delivery to customers of its performance SUVs within a few weeks of them ordering online via www.cupraofficial.com.au/stock
The 221kW CUPRA Ateca VZx ($66,750 driveaway) is being offered at $197.69 per week via CUPRA Official Finance (see website for terms and conditions) with guaranteed buy back and three-year free servicing. The all-wheel-drive SUV can make 100km/h from standing in less than five seconds. Read More >>
CUPRA's new Leon V available for order

6/02/2023

CUPRA Australia's unique performance hatchback range is completed with the availability for order of the Leon V at $43,990 plus on-road costs or $47,990 drive-away.
CUPRA Leon V standard equipment includes 18" alloys, electronic differential, Dynamic Chassis Control and sports bucket seats. It runs a 140kW/320Nm tune of the 2.0 turbo four cylinder engine for a 0-100km/h time of 7.2 seconds. Read More >>
PHEV, BEV or ICE? CUPRA aligns pricing of Leon and Born flagship hot hatchbacks for $59,990 plus on-road costs

24/01/2023

CUPRA has negotiated even more competitive pricing for its Leon hot hatchback range effective immediately, as it more aggressively pursues sales volume at a time when competitors are departing the segment.
The flagship Leon VZx will now deliver its acclaimed 221kW 2.0-litre turbo performance with a $1,500 reduction, priced from $59,990 plus on-road costs or a national $63,990 drive-away. Read More >>
CUPRA Born records hundreds of orders within weeks of on-sale, taking brand tally beyond 2,000

19/01/2023

After going on-sale to the Australian public just four weeks ago, the CUPRA Born battery electric vehicle (BEV) is pushing towards 350 orders as the sporty Spanish brand moves beyond 2,000 orders for its range.
Following the success of the Leon VZe and Formentor VZe plug-in hybrid electric vehicle (PHEV) models, CUPRA's first BEV has quickly seized the imagination of the local public – as plug-ins begin to define the brand's progressive offerings. Read More >>
CUPRA increases sales by 93% in 2022 and drives the financial turnaround of SEAT S.A.

12/01/2023

- CUPRA hit all-time high with over 150,000 vehicles delivered
- The unconventional challenger became Europe's fastest growing car brand
- Overall SEAT S.A. deliveries fell 18.1% to 385,600 due to supply shortages
- Faced with fewer essential parts, SEAT S.A. took strategic decision to prioritise higher-margin CUPRA models over SEAT cars Read More >>

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CUPRA celebrates Mary Fowler partnership with cash back offer for footballers

CUPRA celebrates Mary Fowler partnership with cash... More >>

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