- Design-driven lifestyle brand, CUPRA, sees its Tribe more than double in 2023
- Announces new CUPRA Essendon Fields sales and service centre
- Service centres to open in South Brisbane and NSW Central Coast in March
Sydney, 07-03-2024 – CUPRA's unstoppable impulse in Australia has seen it achieve more than 200% year-on-year growth, smashing through the 5,000 car milestone in fewer than two years in the market.
To power the next phase of its growth, CUPRA Australia has announced a new sales and service centre to launch in Essendon Fields, Victoria, in early 2025. This joins a raft of other projects in their final stages of planning including new Queensland and New South Wales Garages and additional service outlets around the country.
CUPRA Australia Director, Ben Wilks, said defying expectations is what CUPRA is all about.
"We raised a few eyebrows when we launched a European performance brand into a crowded Australian market back in 2022. Since then, we've found Australians have overwhelmingly embraced CUPRA's scintillating mix of electrifying performance, dynamic driving qualities and eye-catching design," explained Wilks.
The CUPRA range currently includes four models: the Leon small hatchback, the Ateca and Formentor mid-size SUVs, and its first fully electric model, the Born.
In 2023, 38% of CUPRA's Australian sales were either PHEV or BEV. CUPRA Australia is focusing its efforts on continuing to grow this figure via the ongoing popularity of the Born, Leon and Formentor VZe grades of PHEVs, and two all-new SUVs (the all-electric Tavascan and the Terramar expected to offer a PHEV option) due to arrive on Australian shores in 2025.
'"With CUPRA deliveries globally growing 50.9% year-on-year to 230,700, we're delighted to be at the forefront of CUPRA's international growth story. While it's not our intention to be a brand for everyone, we are excited about the expansion of our retail and service network, for our second generation of EVs arriving in Australia in 2025, and for CUPRA powering an ongoing global electric revolution," added Wilks.
To support customers in and around Essendon Fields, a pop-up CUPRA sales and service centre will be opening at Zagame Tullamarine in April 2024. This will operate through to the grand opening of CUPRA Essendon Fields in early 2025.
CUPRA Essendon Fields will become Zagame Automotive Group's second sales location, following the opening of the CUPRA Richmond Garage in 2022, and CUPRA Melbourne and CUPRA Brighton service locations.
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe's fastest growing car brands and has a global network of specialised points of sale.
CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand's character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company's best-selling vehicle to date; and the CUPRA Born, the brand's first 100% electric vehicle.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Its members include Oscar nominated film director J.A. Bayona, Formula E driver Lucas Di Grassi, Street Artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, two-time Ballon d'Or and Best FIFA Award-winning footballer, Alexia Putellas, and in Australia, football stars, Mary Fowler and Andrew Redmayne.
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