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  • 4/01/2019
    Technology has seemingly impacted every single industry in the world, and the automotive market is no exception. Not only is the industry undergoing a tech-driven transformation, but technology is also transitioning from commercial advertisements to experiences to convince a consumer to buy a vehicle. Read More >>

  • 24/05/2016
    IMAGINE for a moment you are the public relations manager for a car maker launching an important new product at a major international motor show. The reveal is stunning, the audience applause deafening and the press kit written to perfection. Except that somehow, the electronic image files that are the visual explanation for everything are corrupted. Read More >>

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