Technology has seemingly impacted every single industry in the world, and the automotive market is no exception. Not only is the industry undergoing a tech-driven transformation, but technology is also transitioning from commercial advertisements to experiences to convince a consumer to buy a vehicle.

In fact, many consumers now believe glossy advertisements equal a lack of innovation, as the forward-thinking brand Tesla has chosen to shun this form of advertising. Learn more about the many ways technology is changing the auto industry.

The Power of Automation

While automation isn't new to the automotive industry, modern developments are almost certainly transforming production. Welding robots are now taking over time-consuming processes while improving the accuracy on every single vehicle produced by a manufacturer. It's also speeding up efficiency within the manufacturing plant by lifting and transporting body panels, engine components, and other essential parts.

The Rise of the Millennials

Millennials are reportedly set to make up a considerable percentage of the automotive market as other generations start to decline. However, millennials will not simply take a car for a test drive to get a feel for it, as they'll want to make an informed decision before they buy a vehicle. To do so, they are turning to Facebook to receive answers to their questions, often asking their friends for recommendations.

A Standard Website is No Longer Enough

Once upon a time, a car dealership could launch a standard website, create a page with their address and contact details and wait for potential customers to get in touch. Nowadays, automotive companies need to offer more immediate sale options and personalised tools to reach different customers and increase their sales, with many now steering away from bricks and mortar dealerships as a result.

For example, innovative auto companies can now invest in a customisable b2b ecommerce storefront. This could enable other businesses to buy vehicles or auto parts directly from their website or other sales channels in an instant, which will help to streamline their operations.

Innovative Design Processes

Technology isn't just transforming manufacturing and marketing process; it is also impacting the design process too. The introduction of new design/testing technologies has led to a greater aerodynamic efficiency, the advancement of various shapes, and more investigative research into fuel economy.

Greater Value and Resale Potential

The advanced technologies are not only enabling manufacturers to produce more forward-thinking vehicles, but it is also providing greater value and improved resale potential for newer vehicles, as the durable materials are increasing many cars' longevity. So, they are providing consumers with more reliable vehicles and a bigger return on their investment should they decide to sell.

Improved Safety Features

Of course, you cannot discuss how technology has transformed the automotive industry and not to mention its improved safety features. It appears drivers, passengers and pedestrians are now safer than ever, as many modern vehicles now feature rear park assistance to alert a driver to potential obstacles or pedestrians. Other features many high-tech vehicles offer include anti-lock braking systems to support braking power, safer air-bags, and traction control for arduous weather conditions.

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James Daniels