BRANDS

Latest News

Continued Confidence: Bridgestone Remains Australia & New Zealand’s Most Trusted Tyre Brand

27/05/2024

- Reader’s Digest magazine names Bridgestone ‘Most Trusted Tyre Brand’ in both Australia and New Zealand again in 2024.
- Bridgestone Australia remains the only brand to win the tyres category since it was introduced 11 years ago.
- This year marks the eighth straight victory for Bridgestone New Zealand. Read More >>
Bridgestone Australia goes back to the farm with renewed commitment to the agricultural sector

15/04/2024

- Bridgestone Australia re-commits to the agricultural sector through in-house distribution of specialty tyres.
- Newly created National Sales Manager – Agricultural role filled by experienced and respected Scott Woolley.
- Renewed commitment to the sector is a demonstration of the efficiency and ease values of the Bridgestone E8 Commitment. Read More >>
Bridgestone Enhances its Industry Leading Trailer Tyre Through the Launch of the R168II

4/03/2024

Truck tyre industry leader, Bridgestone, has updated its main trailer fitment and launched the R168II in the primary 11R22.5 size.
The new generation tyre offers even greater wear life and reliability than the current market benchmark, the R168, and provides even more value to operators. Read More >>
Bridgestone Recognized with Highest Score for Transparency on Climate Change

29/02/2024

Bridgestone Corporation has been recognized for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on its annual ‘A List’ .
Based on data reported through CDP Climate Change 2023 Questionnaire, Bridgestone is one of 346 companies that achieved an ‘A’ - out of over 21,000 companies scored. Read More >>
Bridgestone Brings Innovative ENLITEN Technology to Light Commercial Sector with Launch of DURAVIS Van tyre.

13/02/2024

-Bridgestone introduces its most advanced and sustainable van tyre, boasting efficiency and durability.
-Duravis Van sees ENLITEN Technology introduced to the Australian & New Zealand market and is EV ready.
-European design, development and production meets the needs of popular light commercial vehicle customers.
Read More >>
Bridgestone Service Centre Rockhampton Named Truck Store of the Year in 2023 Bridgestone DRIVE Excellence Program

16/01/2024

- Top performing truck stores in the Bridgestone networked named for 2023.
- Bridgestone Service Centre Rockhampton takes out top honours.
- Truck store of the year recognises stores committed to Bridgestone and Firestone truck and bus tyres and Bandag retreads. Read More >>
FIA confirms Bridgestone as sole future tire supplier for ABB FIA Formula E World Championship from 2026-2027 season

8/12/2023

Bridgestone Corporation has been named by the FIA at the World Motor Sport Council in Baku as sole future tire supplier for the ABB FIA Formula E World Championship starting in the 2026-2027 season. Bridgestone's selection by the FIA as the sole tire supplier for Formula E, covering seasons 2026-2027 through 2029-2030, will be a cornerstone of the company's sustainable global motorsports strategy. Read More >>
Bridgestone Network Claims Double Accolades in Reader’s Digest’s Quality Service Awards

24/11/2023

- Bridgestone store network wins Gold in Reader’s Digest Quality Service Awards in tyre retailer category and Silver in Independent Car Servicing Category.
- Reader’s Digest Quality Service Awards highlight Bridgestone’s commitment to customer service through transparency and expert advice.
- Awards complement Bridgestone’s recognition as Australia’s Most Trusted Tyre Brand and CANSTAR’s Outstanding Customer Service in 2023. Read More >>
Leukaemia Foundation and Bridgestone celebrate a decade of Adelaide’s flagship support hub

9/10/2023

- The Leukaemia Foundation celebrates 10 years of Adelaide's Bridgestone Australia Village.
- The Bridgestone Australia Village has supported hundreds of families through providing accommodation for people living with blood cancer over the past decade.
- Purpose built facility to be renamed as Bridgestone Blood Cancer Centre
- Provision of services made possible by long-term partnership and support of Bridgestone and Bridgestone's network of stores. Read More >>
NatRoad and Bridgestone Unveil Decarbonisation E-Learning Program

29/09/2023

The National Road Transport Association and Bridgestone have announced a new e-learning program to help road transport operators manage their businesses in the transition to net zero emissions.
The "Road to Decarbonisation" program was announced at the NatRoad Annual Conference in Queensland today and has been developed by specialist net zero consultancy, 100% Renewables.
Read More >>
Bridgestone Tire Manufacturing Vietnam shifting to 100% renewable biomass energy for steam use

28/09/2023

- Bridgestone Tire Manufacturing Vietnam– the Bridgestone factory situated in Hai Phong - plans to achieve 100% renewable energy from biomass towards steam use in production by November 2023.
- This transition is expected to reduce CO2 emissions by approximately 92% compared to the emissions produced by the LPG Boiler.
- This effort towards Green & Smart factory supports realization of carbon neutral mobility society and aligns with the "Bridgestone E8 Commitment" which accelerates Bridgestone's transformation to a sustainable solutions company. Read More >>
CANSTAR Blue Names Bridgestone Select Tyre & Auto as Most Outstanding Car Servicing Chain

18/09/2023

- Bridgestone Select Tyre & Auto wins 5-stars across the board in latest Canstar Blue ratings for car servicing.
- Introduction of Bridgestone Tech Check is a driver of customer satisfaction, cost transparency and communication.
- Award builds on Bridgestone's reputation of Australia's Most Trusted Tyre for the past decade. Read More >>
Bridgestone brings ENLITEN® technology to motorsports through tires using 63% recycled and renewable materials

29/08/2023

Bridgestone today announced it will be supplying teams at the Bridgestone World Solar Challenge (BWSC) with tires developed using 63% recycled and renewable materials.
The tires, which are custom-designed to meet the unique challenges of the 3,000 kilometer across Australia, mark the first use of the company's new ENLITEN® technology in motorsport competition. Read More >>
Release of Bridgestone 3.0 Journey 2023 Integrated Report

30/06/2023

The report outlines how Bridgestone is accelerating transformation toward its vision to be a sustainable solutions company and enhancing corporate value over medium to long term. Update of Bridgestone's effort to evolve its Sustainability Business Model which is integrated with business strategy to be a regenerative toward a nature-positive world where it can help stop and reverse the loss of natural ecosystems. Read More >>
Tyre Stewardship Australia endorses Bandag Retreads through Circular Economy Collaborator Program

26/06/2023

Bandag has officially been recognised as a Circular Economy Collaborator by Tyre Stewardship Australia (TSA). The Bandag process is valuable in driving sustainable outcomes for used tyres, by extending their life, and contributing to TSA's vision of a circular economy for end-of-life tyres and tyre recovery in Australia. Read More >>
Vinfast's Kevin Yardley to speak at SAE-A

16/06/2023

Former Vinfast engineering chief Kevin Yardley is the keynote speaker at the Society of Automotive Engineers – Australasia (SAE-A) annual general meeting and networking event on 27 June.
Two years after Yardley and most of his Australian engineering team departed abruptly from the Vietnamese car maker, he has a unique insight into a remarkable chapter in Australian automotive engineering. Read More >>
A Decade of Trust: Bridgestone named Australia's Most Trusted Tyre Brand for the 10th Straight Year

26/04/2023

- Iconic masthead Reader's Digest names Bridgestone as Most Trusted Tyre Brand for 10th consecutive year. - Bridgestone named as one of the top 20 trusted brands across all industries. - Bridgestone remains the sole recipient of the award since its inception. - Award win is another reason Australian motorists can 'Go With Confidence' through the Bridgestone Select Tyre & Auto Network. Read More >>
Bumper new Projecta catalogue highlights expansion and innovation

8/03/2023

Projecta has released its highly anticipated new catalogue highlighting an expanded power management range, many new product innovations, and progression into several completely new product categories – all up it's an impressive 124 pages (70 per cent) larger than its predecessor.
Of course, size isn't everything, with the latest release also showcasing layout changes that will allow prospective buyers to find the products and associated information they require more easily. Read More >>
Bridgestone Drives Greater Value in the Trucking Industry Through Launch of New Generation M729II ECO Tyre

24/02/2023

- Bridgestone announces M729II ECO launched as the next generation TBR drive tyre.
- M729II ECO boasts wear life capabilities with the additional benefits of fuel savings and reduced CO2 emissions.
- The credentials of the M729II ECO were tested and validated with 1 million kilometres of local evaluation.
- The development of the M729II ECO is a demonstration of the values of the Bridgestone E8 Commitment. Read More >>
Bridgestone Welcomes The Green Compact Framework

24/02/2023

- Bridgestone supports The Green Compact framework towards commercial transport decarbonisation announced by Transporting New Zealand.
- Shared objective of reducing environmental impact of the transport industry is the foundation of Bridgestone's alignment.
- The Green Compact decarbonisation framework is in line with Bridgestone vision of co-creating value with partners towards a sustainable future. Read More >>