Sydney, 10-05-2024 – The challenger brand from Barcelona, CUPRA, is doubling down on its electrifying Australian growth story with new End of Financial Year (EOFY) offers across its entire range.

From 1 May, 2024 through 30 June, 2024* customers can claim:

  •  1% finance across the best-selling CUPRA Formentor SUV range, including the Formentor VZe PHEV
  •  Most competitive driveaway prices ever for the Leon hatch, including the entry Leon V hatch at $44,888 driveway, the special-release Leon V Tribe Edition from $47,888 drive-away, the Leon VZ hatch at $53,888 drive-away and Leon VZx hatch at $61,888 drive-away
  •  The Ateca VZx sports SUV at $58,888 driveaway
  •  Free interior pack with Beats audio valued at $2,900 for all MY23 Born BEVs

CUPRA Australia director Ben Wilks said the Spanish marque has big ambitions for the Australian market.

“Australia has been at the forefront of the global CUPRA success story, and make no mistake; CUPRA’s goal is to be loved by some, not by all. Our vehicles have resonated with passionate individuals who appreciate European design and electrifying performance,” Mr Wilks said.

“We’ve introduced a range of deals that are simply unprecedented for CUPRA in Australia. Whether you’re a novated lease customer, a young family looking for a SUV with zero compromises, or ready to explore the world of electrification, give into your impulse and book a test drive today.”

May/June Driveaway Prices*:


Ateca VZx:                     $58,888 DA

Leon V:                           $44,888 DA

Leon VZ:                        $53,888 DA


Ateca VZx:                       $58,888 DA

Leon V:                             $44,888 DA

Leon V Tribe Edition:       $47,888 DA

Leon VZ:                          $53,888 DA

Leon VZx:                        $61,888 DA

Leon VZe:                       

NSW:    $63,325 DA

QLD:     $62,325 DA

ACT:     $61,325 DA

VIC:      $63,825 DA

SA:       $63,325 DA

WA:      $64,325 DA

TAS:     $62,825 DA

*Conditions apply

CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brans and has a global network of specialised points of sale.

CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; and the CUPRA Born, the brand’s first 100% electric vehicle.

CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. 

CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Its members include Oscar nominated film director J.A. Bayona, Formula E driver Lucas Di Grassi, Street Artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, two-time Ballon d'Or and Best FIFA Award-winning footballer, Alexia Putellas, and in Australia, football stars, Mary Fowler and Andrew Redmayne.

Daniel DeGasperi
Product and PR Communications Manager
T: + 61 (0) 466 612 742