Citroën Australia has recorded a strong start to 2022, up an impressive 182.4% year-to-date (up 62 vehicles sold from 2021). Off the back of a robust February sales effort of 450% growth for the month, March saw a notable 209.1% increase in sales (up 23 vehicles sold from March 2021).
Out of the 96 vehicles sold so far in 2022, the Citroën C4 has led the way contributing 36 sales in its first full quarter on sale in Australia.
Launching in November 2021, the all-new Citroën C4 has captured the interest of customers looking for a stand-out offering that is defined by characterful design and unique comfort.
Following closely behind, the Citroën C3 has contributed 32 sales in 2022 year-to-date. Sales of the Citroën C3 also doubled for March (16 units in March 2022 v 8 units in March 2021) in a segment which has seen an overall decline of -23.6% for the month and -25.5% year-to-date.
Out of the line-up, the Citroën C5 Aircross has achieved the highest growth compared to 2021 with an increase of 166.7% for the month and 180% year-to-date. Contributing 28 vehicles sold in 2022 so far, the medium SUV is continuing to find homes with discerning customers.
Kate Gillis, Managing Director Citroën Australia, commented: "We are delighted that our Citroën community has seen such considerable growth so far in 2022.
"It is particularly pleasing to see Citroën's latest design language and offering in the C4 resonating with our new and existing customers, especially ahead of the local introduction of the C5 X later this year.
"We would like to thank our Citroën dealers for their support and their enthusiasm for the brand in helping us achieve such a strong first quarter of 2022."
CITROËN
Citroën was founded in France by Andre Citroen in 1919 and was first brought to Australia in 1920. The Citroën 5CV enjoys the storied history of being the very first vehicle to completely circumvent Australia in 1925 and is proudly displayed in the National Australian Museum. Since 1919, Citroën has created automobiles, technologies and mobility solutions to respond to evolutions in society. Being an audacious and innovative brand, Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility object designed for the city, to sedans, SUVs and commercial vehicles. As a pioneer brand in services and with the attention paid to its individual and professional customers, Citroën is present in 101 countries with a network of 6,200 points of sale and services around the world.
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