Having revealed its "Citroën Inspired by You" brand campaign at the 2016 Paris Motor Show, Citroën has now made "INSPIRED BY YOU"* its new brand signature. A global signature that Citroën is sporting for the first time at its stand at the 2017 Frankfurt Motor Show.
Ever since it was founded, Citroën has not stopped imagining and popularising innovative solutions to improve motoring for all. From the Traction Avant to the 2 CV, from the Type H to the Berlingo, from Picasso MPVs to Aircross crossovers, Citroën has accompanied changes in society as a brand that is popular in the most laudable sense of the word: a brand whose main source of inspiration is people and their lifestyles.
With an offering that is firmly broad-based, the famous "people-minded brand" is reviving its true spirit more than ever. Today, this spirit finds its natural expression in the new global signature: "INSPIRED BY YOU"*.
This new brand signature is part of the "Citroën Inspired By You" brand campaign, revealed at the 2016 Paris Motor Show. This new claim – "INSPIRED BY YOU" – is the ultimate expression of the brand's new dynamic and follows on from "CRÉATIVE TECHNOLOGIE", which was introduced in 2009. It was displayed for the first time at the 2017 Frankfurt Motor Show.
More than just a signature, "Inspired by You" is the creed behind Citroën's unique solutions in terms of:
- products: like New C3 which is being launched in Australia in October 2017, or the crossover C3 Aircross which will be launched in Australia in 2018. New models that breathe fresh life into passenger experience to improve well-being, each in their own segment.
- technology: like ConnectedCAM CitroënTM, Airbumps®, and Progressive Hydraulic CushionsTM (suspension developed as part of the "Citroën Advanced Comfort" programme).
- services: like connected services such as the mobile application Scan MyCITROËN.
These are all expressions of Citroën's transformation. They show that the spirit of the new signature – "Inspired by You" – permeates the brand's entire structure.
* NB: This new global claim – "Inspired by You" – is expressed in English worldwide, except in markets unfamiliar with English (China, etc.), who may translate it.
The Citroën brand
An international automotive brand with a core full-line range, Citroën has cultivated a tradition of boldness and creativity since 1919. Standing apart through their design and purveying optimism through their comfort and technological intelligence, Citroën cars, among them the new C3 and the new C3 Aircross compact SUV, bring a breath of fresh air to the automotive sector. Citroën is a true people-minded brand fully in tune with its times. With 10,000 sales and after-sales points in nearly 80 countries, Citroën sold over 1.1 million vehicles in 2016. The Brand has also amassed eight Constructors' titles in the World Rally Championship and won its third consecutive Constructors' title in the FIA World Touring Car Championship in 2016.