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Audi Australia premieres 'The Drive', a 4-hour-long 'slow TV' film for social media 9x16
With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created 'The Drive', a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road trip from the confines of their own home. 'The Drive' takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation.
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Date Published: 6 April 2020
All Videos: 8 videos on 1 page
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With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created 'The Drive', a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road trip from the confines of their own home. 'The Drive' takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation.

With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created 'The Drive', a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road trip from the confines of their own home. 'The Drive' takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation.

After the successful launch of the Women's driving experience in 2018, Audi Australia has launched a new and extended course, with increased track time, as part of the highly acclaimed Audi driving experience program.  The special program is designed exclusively for women who want to experience the extraordinary performance of Audi S and RS performance vehicles at an even higher level and in a comfortable environment.

After the successful launch of the Women's driving experience in 2018, Audi Australia has launched a new and extended course, with increased track time, as part of the highly acclaimed Audi driving experience program.  The special program is designed exclusively for women who want to experience the extraordinary performance of Audi S and RS performance vehicles at an even higher level and in a comfortable environment.

This month, Audi Australia Pty Ltd will launch the first ever locally-produced brand campaign, ‘Australia. Land of quattro’ to generate awareness of Audi’s leading all-wheel drive technology and it’s suitability for the Australian landscape and lifestyle.

  • New 'Land of quattro' brand campaign by Audi and Holler lets Australia take the wheel and direct the next TV commercial
  • First-ever locally-produced brand campaign by Audi
  • Audi's leading 'quattro' all-wheel drive technology plays starring role

Australia, 26 July 2013 - This month, Audi Australia Pty Ltd will launch the first ever locally-produced brand campaign, 'Australia. Land of quattro' to generate awareness of Audi's leading all-wheel drive technology and it's suitability for the Australian landscape and lifestyle.


Audi continues to drive progress in lighting technology. Today, its xenon plus- and LED headlights already provide excellent illumination of the road and give vehicles bearing the four rings an unmistakable look. In the future, vehicle lighting from Audi will react even more precisely to environmental conditions, and it will feature full electronic control. The first step in this direction will be taken this year in the form of innovative matrix LED headlights.

Real Steel star and Audi Ambassador Hugh Jackman talks about the movie and the Audi R8.