• Eoin O’Brien brings extensive experience and leadership to the role.
• His appointment marks a strategic move to continue to strengthen market stability and dealer relations. 

Zetland, 19. July 2024 – Audi Australia is delighted to announce the appointment of Eoin O’Brien as Head of Sales, made effective 1st June 2024. Eoin steps into the role following the transfer of Steve Cloete to Audi in South Korea as Executive Director.

Eoin brings over 13 years of extensive brand experience to the role, having held positions in marketing, product planning, regional sales, and national sales planning and operations in both Australia and his native Ireland. His comprehensive understanding of the Audi brand and his strategic vision make him a valuable asset to the Audi Australia team.

“We are thrilled to welcome Eoin O’Brien as our new Head of Sales,” said Jeff Mannering, Director of Audi Australia. “Eoin’s deep-rooted knowledge of the brand, combined with his strong leadership and innovative approach, positions him perfectly to drive our sales strategy forward. His proven track record and the already strong relationships with our dealer network and AUDI AG are invaluable attributes already in place for success in this position.”   

“Recognizing performance from within our business, Eoin’s long-standing commitment and loyalty to Audi are a testament to his credibility and expertise. We look forward to seeing the continued growth and success of the Audi brand under his leadership.”

In his new role, Eoin will focus on maintaining market stability and enhancing dealer relations, ensuring that Audi’s sales operations remain robust and competitive. His leadership is expected to align with Audi’s global sales strategy and drive exceptional results.

“I am honoured to take on this new role and excited to lead the talented sales team at Audi Australia,” said Eoin upon accepting the role. 

“Together, we will continue to innovate and strive for excellence, delivering outstanding results and upholding Audi’s commitment to quality and customer satisfaction. I look forward to building on the strong foundation established by my predecessor and the wider sales team, and of course, continuing to work closely with our dedicated team and dealer network.”

Eoin’s achievements include launching the Audi Sport brand here in Australia in 2015, along with supporting innumerable key model launches throughout his tenure with Audi Australia, highlighting his ability to drive performance and growth within the organisation.

It is a privilege to have someone of Eoin’s calibre to lead the sales team as Audi plays its part in the transformation of premium mobility.

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