- Bowers & Wilkins audio system uses bespoke acoustic
technology
- System derived from speakers used in London's legendary Abbey
Road Studios
- Ground-breaking automotive application of integrated,
air-ventilated, subwoofer
The All-New Volvo XC90, revealed later this year, will offer
drivers one of the top audio systems available in the automotive
world after engineers at Volvo joined forces with their
counterparts at the renowned British audio equipment company Bowers
& Wilkins.
The Bowers & Wilkins system for the All-New XC90 uses
bespoke acoustic technology developed over its five decades of
pioneering research into loudspeaker design. The All-New XC90
system is derived directly from acoustic technology developed for
reference speakers used in some of the world's most demanding
acoustic environments, including London's legendary Abbey Road
Studios.
The result of the collaboration uses a combination of
high-performance, low-distortion speaker designs, including
extended range aluminium tweeters and Kevlar® midrange
units, reflecting components found in Bowers & Wilkins
award-winning premium loudspeakers. It also features a centre
speaker with Bowers & Wilkins tweeter-on-top technology for the
first time in a car, providing a more open, spacious sound.
"The XC90 uses our tweeter-on-top technology, which has a number
of advantages in the automotive environment," said Stuart Nevill,
Head of Engineering, Bowers & Wilkins.
"Fundamentally it increases the ratio of direct to reflected
sound, as more of the signal reaches the listener directly from the
tweeter, rather than reflecting off the windscreen first. All of
this means that the Bowers & Wilkins audio system in the XC90
sounds incredibly tangible and lifelike."
The system is comprised of a 12-channel HARMAN 1,400 watts Class
D amplifier serving a total of 19 Bowers & Wilkins speakers - 7
Nautilus tweeters (25mm) with the latest treble technology, 7
midrange speakers (5x100mm and 2x80mm) with the characteristic
yellow Bowers & Wilkins Kevlar cone clearly visible behind the
cover, 4 cone woofers (200/165mm) and the new, ground-breaking
air-ventilated subwoofer (250mm).
The engineers at both Volvo Cars' audio department and Bowers
& Wilkins share a commitment to the highest standards of audio
quality, and were driven to make the sound system in the All-New
XC90 stand shoulder to shoulder with the best currently available
in the automotive market. This is also clear from a design
integration perspective, with a uniquely sculpted tweeter placed
prominently on the dashboard.
"In my book the Premium Sound in the All-New XC90 is one of the
top three audio systems in the automotive world," says Michael
Adenauer, former music producer and audio expert at Volvo Cars.
Volvo Cars decided that Bowers & Wilkins was its ideal
partner. The UK firm was established in 1966 by two friends who
shared an obsession to build the perfect loud speaker. This
heritage has created a globally-respected, high-end audio company,
renowned for its technological innovations, many of which have been
incorporated into the All-New XC90.
Air-ventilated subwoofer
The audio innovations in the All-New XC90 include one of the first
automotive applications of an air-ventilated subwoofer integrated
into the body of the car rather than being a freestanding box that
is simply bolted to it.
"The subwoofer design is integrated into our new Scalable
Product Architecture and is possibly a world first in the
automotive industry," said Mr Adenauer.
"This increases the subwoofer's capacity to pulse more air,
which enables extremely low bass tones all the way down to 20Hz. In
principle, it turns the whole interior space in the car into a
giant subwoofer."
New software enhances listening experience
The All-New XC90's new audio system also uses the latest and most
advanced sound processing software from the specialist Swedish
audio company Dirac Research. This software manages the timing of
the sound and co-operation between the speakers to optimise the
sound for a specific or all-seating position, and can also create
individual acoustics from certain music venues or concert
halls.
In the All-New XC90, the software has been used to re-create the
exact acoustic qualities of Gothenburg Concert Hall, located in
Volvo's home town and home to the Gothenburg Symphony Orchestra,
the National Orchestra of Sweden.
A simple tap on the centre touch screen that controls all the
car's features and the system will immediately alter its settings
to mirror this concert hall, a recording studio or a stage
environment.
The top-of-the-line Premium Sound is one of three system levels
available for the All-New XC90. The audio range also includes the
High Performance system with a 224W amplifier, 12 speakers and the
possibility to add the fresh air subwoofer. At base level, there is
the Performance system, which features a 52W amplifier and 6
speakers.
"Great music and sound are among the most important factors for
a truly enjoyable drive," said Peter Mertens, Senior Vice
President, Research and Development of Volvo Car Group.
"This makes the choice of audio systems a vital part of our
designed-around-you philosophy. We are very happy to be able to
offer the music aficionados among the XC90 buyers one of the most
desirable audio systems on the market."
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Volvo Car Group in 2013
For the 2013 financial year, Volvo Car Group recorded an operating
profit of 1,919 MSEK (66 MSEK in 2012). Revenue over the period
amounted to 122,245 MSEK (124,547 MSEK), while net income amounted
to 960 MSEK (-542 MSEK). Global retail sales for the year amounted
to 427,840 (421,951) cars, an increase of 1.4 percent compared to
2012. The operating profit was the result of cost control and
strong sales and was further tangible proof of Volvo Car Group's
progress in implementing its transformation plan. For the full year
2014, the company expects to stay in black figures and predicts to
record a global sales increase of a good 5 percent.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of
the most well-known and respected car brands in the world with
sales of 427,000 in 2013 in about 100 countries. Volvo Cars has
been under the ownership of the Zhejiang Geely Holding (Geely
Holding) of China since 2010. It formed part of the Swedish Volvo
Group until 1999, when the company was bought by Ford Motor Company
of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2013, Volvo Cars had over 23,000 employees
worldwide. Volvo Cars head office, product development, marketing
and administration functions are mainly located in Gothenburg,
Sweden. Volvo Cars head office for China is located in Shanghai.
The company's main car production plants are located in Gothenburg
(Sweden), Ghent (Belgium) and Chengdu (China), while engines are
manufactured in Skövde (Sweden) and Zhangjiakou
(China).
FOR FURTHER INFORMATION
Oliver Peagam
Marketing and Communications Director, Volvo Car Australia
T: +61 2 9020 1613
M: +61 408 691 017
E: oliver.peagam@volvocars.com
volvocars.com.au