Volvo Car Corporation is one of the fastest-growing luxury car
brands in China - and the journey towards selling 200,000 cars per
year in the world's most dynamic car market continues in 2012, with
the local launch of the Volvo V60 and all-new Volvo V40.
"The introduction of the Volvo V60 and the all-new Volvo V40
will help us maintain the desired growth momentum," said Freeman
Shen, Senior Vice President, Volvo Car China Operations.
"The all-new Volvo V40 is a premium hatchback that offers the
same virtues as the V60 - in a slightly more compact package," he
adds. "It has an outstanding, beautiful design and it is charged
with sophisticated features you normally have to buy a large car to
get."
Last year Volvo Car Corporation sold over 47,000 cars in China,
an increase of more than 55 percent compared with 2010.
China is Volvo Car Corporation's second home market. The
company's fully-fledged business operations in Shanghai include
product development, design, purchasing and staff support
functions.
"We are also expanding our retailer network and our industrial
system to provide a growing number of Chinese buyers with
Scandinavian luxury cars, accompanied by first-class service and
hospitality," added Freeman Shen. "Our recruitment continues with
more talented people joining us. Currently we have close to 800
employees working for Volvo Car Corporation in China."
A Volvo manufacturing plant in Chengdu is the next step in Volvo
Car Corporation's ambitious industrial strategy. This new plant
will be up and running in the second half of 2013 and will have a
production capacity of more than 100,000 cars per year.
"Our co-operation with New York Knicks' rising basketball star
Jeremy Lin is another milestone in the continuous strengthening of
our brand position in China. As our new Brand Ambassador, Jeremy
Lin will participate in corporate and marketing activities. He will
also appear in advertising," concluded Freeman Shen.
For further information please contact:
Oliver Peagam
Public Affairs Manager
Volvo Car Australia
T: 02 9020 1613
M: 0408 691 017
E: opeagam@volvocars.com
Laurissa Mirabelli
Public Affairs
M: 0412 259 635
E: lmirabel@volvocars.com