Volvo Cars has announced one of the automotive industry's most comprehensive electrification strategies in which plug-in hybrids will be introduced across its entire range. It will develop an entirely new range of electrified smaller cars and build a fully electric car for sale by 2019.

As part of this new strategy, the Swedish car company said it expects electrified vehicles to account for up to 10 per cent of total car sales in the medium term.

The first element of the new electrification strategy involves the introduction of plug-in hybrid versions of its 90 series and 60 series larger cars, based on the company's new Scalable Product Architecture. This process will get underway in Australia in Q1 2016 with the launch of the T8 Twin Engine All-Wheel Drive plug-in hybrid version of Volvo's All-New XC90 SUV. It will continue with plug-in hybrid versions of the new S90 premium sedan and other forthcoming models.

Volvo Cars will also broaden the range of plug-in hybrid cars it offers with the introduction of a new front-wheel drive Twin Engine variant.

The Swedish car maker will further deepen its product offering with the introduction of an entirely new range of smaller 40 series cars based on its newly-developed Compact Modular Architecture (CMA), which, like SPA, has been designed from the outset for electrification. This makes Volvo Car Group one of very few car makers in the world with two brand new vehicle architectures designed to support both plug-in and pure electric powertrain configurations.

Lastly, Volvo Cars has confirmed that it will build an all-electric car for sale by 2019. Further details of this planned model will be released at a later date.

Kevin McCann, Managing Director of Volvo Car Australia, said: "We believe that the time has come for electrified cars to cease being a niche technology and enter the mainstream. We are confident that in two years' time, 10 per cent of Volvo's sales in Australia will be electrified cars. We believe plug-in hybrid cars offer customers the best combination of efficiency, range and convenience.

"Our All-New XC90 T8 Twin Engine, to be launched in Q1 2016, will be one of the cleanest and most powerful 7-seater SUV on the market. It will deliver over 300 kilowatts equivalent and just 49 g/km CO2, plus a pure electric range of 43 km, an industry leading 2.1 l/100 km in fuel economy and reaching 100 km/h in just 5.6 seconds."

This combination of power, efficiency and environmental friendliness will be the hall marks in all of Volvo Cars' forthcoming electrified models.

"We have learned a lot about how people use cars with electrification," Mr McCann said. "Our research has shown that people are driving Volvo's Twin Engine cars in electric mode around 50 per cent of the time, meaning our plug-in hybrids already offer a real alternative to conventional powertrain systems.

"With around 40 years of experience in the field of electrification, Volvo Cars has learned a lot about battery management along the way, delivering the best range per kilowatt hour in the industry. We have come to a point where the cost versus benefit calculation for electrification is now almost positive. Battery technology has improved, costs are going down, and public acceptance of electrification is no longer a question," Mr McCann added.

About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.

As of December 2014, Volvo Cars had over 26,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company's main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Sk+â-¦vde (Sweden) and Zhangjiakou (China) and body components in Olofstr+â-¦m (Sweden).

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