- Concept Estate is third design study by Thomas
Ingenlath
- Concept Estate echoes design heritage of Volvo 1800 ES
- Interior reveals how forthcoming models will look and
function
Volvo Car Group will use the Geneva Motorshow to reveal the
third in a series of concept cars - the Concept Estate - that
continues the widely-admired exterior design language revealed in
the first two concepts, but for the first time reveals how the
interior of Volvo's forthcoming models will both look and
function.
The Volvo Concept Estate's most striking interior design feature
is its simplicity. The traditional selection of buttons and
controls have been replaced by one large tablet-like touch screen
control panel in the centre console, bringing the interior firmly
into the 21st century.
"The basic idea is to organise controls and information in a
perfectly intuitive and user-friendly way. Everything is exactly
where you expect it to be, making the drive more enjoyable,
efficient and safe," says Thomas Ingenlath, Senior Vice President
Design at Volvo Car Group.
In association with Volvo's specially designed software, the
touch screen will be the main control panel for Volvo's new in-car
user experience. It replaces all buttons and controls except for a
few crucial functions such as volume, play/pause, hazard warning
and window heaters. It also interacts seamlessly with the digital
instrument cluster in front of the driver.
"Not having to deal with buttons and controls for a growing number
of functionalities is like being freed from a pair of handcuffs,"
says Robin Page, Design Director Interior of Volvo Car Group. "This
has made it possible to build a beautiful interior architecture
around the portrait screen. The concept car showcases how this user
interface will be integrated in our new car generation."
Volvo is the company that redefined the Estate car by combining
functionality, sturdiness and practicality with performance. The
V70 and XC70 are among the most respected Estates on the market and
the new Concept Estate points to how the company could capitalise
on this heritage in its forthcoming models.
Volvo has been on a winning streak with its concept cars. The
Concept Coupé was named 'Car of the Show' by a leading
German auto magazine at the Frankfurt Motorshow, while the Concept
XC Coupé received the prestigious 'Eyes ON Design'
award at the Detroit Motorshow.
Global attention on Volvo's concept cars has been intensifying
as they provide the first significant clues as to how the all-new
and much-anticipated XC90 SUV and subsequent cars will look. The
XC90 is due to be launched later this year.
Learning from history
The rear of Concept Estate echoes the design of the Volvo 1800 ES
from the early 1970s.
"The 1800-models are iconic Volvos, renowned for their beautiful
forms and detailing. However, using elements from their exterior
and interior has nothing to do with being retro. We are using these
subtle links to a glorious past to create a future in which sheer
beauty becomes a recognised part of Volvo's identity," says Thomas
Ingenlath.
The subtle inspiration from the 1800-models is also evident on
several details inside the Concept Estate, such as the two-spoke
steering wheel, the instrument panel and the dials.
Robin Page explains: "The first four decades of the Volvo
history was characterised by classic craftsmanship and high quality
materials. We are merging this vital part of our brand DNA with the
more recent focus on technology and smart functionality. In the
Concept Estate we also add the creative side of Scandinavia. The
result is an exotic interior with genuine materials and beautiful
detailing."
Beautiful and different
Applying this approach to the iconic estate car - which is the
essence of versatile Volvo functionality - creates a car that is
both beautiful and different.
The generous dash to axle ratio, low bonnet, sleek silhouette
and the glass roof all contribute to the impression of a dynamic,
yet capable three-door sports wagon. The contrast between the deep,
dark brown pear colour and the bright five-spoke, 21-inch wheels
contributes to the modern, cool aura.
Just like the recent Concept Coupé and the Concept
XC Coupé, the face of the Volvo Concept Estate is
characterised by a new topography on the bonnet and the 'floating'
grille, flanked by headlights featuring new T-shaped DRL light
guides. The rear light signature is another distinctive element in
Volvo Cars' new design direction.
Swedish inside and out
Extrovert and colourful trends within contemporary Swedish
lifestyle and design have been powerful sources of inspiration for
the design team. Occupants in all four seats are embraced by orange
seat belts, and the exclusive, woven wool carpets from the Swedish
designer Kasthall have the same deep accent colour.
The crystal gear leaver from Orrefors/Kosta Boda also has an
orange glow, while the chequered black and white wool textile on
the headliner and rear sides of the front seats adds playfulness to
the 'room'.
"Creativity is thriving in Swedish society. This includes design
and technology as well as the fashion, music and art scene. We have
used all this as inspiration to create a new, exciting way to
express Sweden's soul," says Thomas Ingenlath.
The feel of a Scandinavian living room
Refined, handcrafted details, such as an instrument panel covered
by thick, naturally tanned saddle leather from
Tärnsjö, inlays made of waxed,
naturally aged wood and machined copper details, also emphasise the
exclusive Swedish atmosphere inside Concept Estate.
"The interior is exceptionally vivid. Yet the glass roof and
seats covered by light, soft Bridge of Wear leather help to retain
that bright and cosy feeling that is the hallmark of a Swedish
living room. A place that makes you feel so comfortable that you
are reluctant to leave," says Robin Page.
Specially designed Swedish 'kubb' game
The ambiance might inspire occupants to stop for a picnic and game
of Swedish "kubb". The specially designed game set is visible
through the load floor in the back.
"Don't know the rules? No problem. They are printed on the
transparent floor. And rain is no excuse. You will find exclusive
Stutterheim raincoats in the back of the car as well," explains
Robin Page.
--------------------
Volvo's Partner Suppliers in the creation of the Concept
Coupé, Concept XC Coupé and Concept
Estate:
Tires: Pirelli
Wheels: Uniwheels
Leather: Bridge of Wear
Exterior paint: Axalta Coating Systems
Carpet: Kasthall
Gear shift: Kongsberg
Gear shift glass: Orrefors
Exterior light: Valeo
Belts: Autoliv
Interior ambient light: 3M
FOR FURTHER INFORMATION
Oliver Peagam
Marketing and Communications Director, Volvo Car Australia
T: +61 2 9020 1613
M: +61 408 691 017
E: oliver.peagam@volvocars.com
volvocars.com.au