Robin Page, Head of Interior Design at Volvo Car Group, has been
chosen from a list of highly distinguished automotive designers to
receive the Interior Designer of the Year Award. The judging panel
also awarded the All- New Volvo XC90 with the title "Interior
Design of the Year - Production Vehicle".
Presented at the Automotive Interior Expo Awards 2015 in
Stuttgart on June 16, the awards reflect the huge strides forward
that the Volvo Cars' brand has made in pure design terms with the
launch of the All-New XC90.
"I am humbled by this award. The interior design of the XC90
reflects a paradigm shift for Volvo Cars. At Volvo Cars we focus on
creating an overall luxury life experience. This means using
natural materials such as wood, leather and crystal in a way that
delivers calmness and serenity to the driving experience," said
Robin Page, Vice President Interior Design at Volvo Car Group.
Earlier this year the Volvo Design team was awarded the
prestigious Red Dot Design 'Best of the Best' Product Design Award
for their work on the All-New XC90, beating almost 5,000 other
products across 31 product categories.
"As we take the Volvo design language forward we are very much
aware of our heritage. Safety, quality and environmental care are
fundamental building blocks of Volvo cars. So everything we do must
deliver these brand promises. Without delivering these elements you
cannot possibly deliver a sense of wellbeing in a car's interior.
First comes safety, then comfort and then overall luxury
experience. These elements combine to deliver a sublime experience
unlike any other in the luxury car segment," said Thomas Ingenlath,
Senior Vice President, Design at Volvo Car Group.
Volvo Cars' fresh take on Scandinavian inspired design is
proving incredibly popular with prospective customers, with
pre-orders of the XC90 already accounting for half of the
anticipated 2015 production volume.
Media inquiries:
Greg Bosnich
Director, PR & Corporate, Volvo Car Australia T: +61 2 9020
1673
M: +61 419 620995
E: greg.bosnich@volvocars.com