Volvo offers Swedish customers the ultimate in external body treatment

Volvo Cars will offer C30 customers the opportunity to further individualise their vehicles with a range of bold exterior colour treatments using a special appliqué film.

Zebra patterns, flames, clouds and urban panoramas compete with rainbows are just some of the patterns that will adorn a new breed of C30s.

The appliqué offers guaranteed durability for approximately two years, after which it can be replaced with a new motif, or removed completely.

The car's paintwork has, in the meantime, been spared the rigours of weather, wind and the risk of stone-chip damage.

At this point in time the innovative approach to personalisation is only offered to Volvo customers in Sweden.

The personalised Volvo C30 can be ordered through any Volvo dealer in Sweden and the appliqué film is applied by an independent contractor immediately after the car has been built at the factory, after which it is delivered to the customer.

The customer can "trial-build" the car in all the available variants to see how it will look, using a special website developed for the purpose (www.

Volvo Car Australia's marketing director, Matt Braid, says the appliqué treatment isn't available to the global market at this stage but is on Volvo Car Australia's wish list.

"The feature isn't on offer to the world market yet, but Australian C30 buyers would be the perfect candidates for this type of personalisation," he said.

"C30 buyers tend to be youthful, free-spirited individuals who like to defy the norm. The chance to built a C30 making such a bold statement would be a welcome addition to the options list."

Contact for more information:
Laurissa Mirabelli
Public Affairs Manager
Volvo Car Australia
(02) 9020 1600