As part of a major brand revamp, Suzuki Australia has appointed Deloitte Digital to handle its creative account business, alongside incumbent media agency, Noisy Beast.

As part of Suzuki Australia's wide ranging brand transformation, the new 'For FUN's sake!' brand platform will be visible via a through-the-line campaign spanning TV, online and print. Additionally, more campaigns will follow in this direction promoting the entire Suzuki range.

The appointment represents consultancies continued move into the traditional creative space. 

Suzuki Australia National Marketing Manager, Daniel Mercuri said the decision to appoint Deloitte Digital was based on their deep understanding of the market, competitive landscape and Suzuki Australia's brand challenges.

"Through a pitch process, it become clear that Deloitte Digital was best placed to produce work to raise brand awareness, consideration and ultimately drive enquiry into the business,"

Furthermore "We needed to create an idea that was bold and truly meaningful to our audience and we are confident the work produced will deliver against these objectives," Mr Mercuri said.

Suzuki Australia General Manager - Automobile, Michael Pachota says partnership with Deloitte has the power to electrify the Suzuki brand in the Australian automotive marketing space.

"The new campaign embraces the raw essence of the Suzuki product that delivers unbeatable value, legendary reliability and guaranteed quality, without compromising the fun of being a 'driver'," Mr Pachota said.

Furthermore, "It's time to break free from the '101 auto format' and burst into market with a fresh, live, human edge... 'For FUN's sake!'"

"Suzuki has been driving Australians for decades, rewarding owners with economical, reliable, value packed, fun cars. Together with Deloitte, we're excited to have these core values delivered through our advertising to show Australians how Suzuki translates to your way of life," Mr Pachota said.

You can view the 'For FUN's sake' Party Time TVC here: