To celebrate the launch of the iconic Model Year 2016 WRX, Subaru has combined the turbocharged excitement of driving the performance vehicle with the power of music. With the notion that music connects drivers to their cars, and the vehicles of their past, Disciple, Subaru Australia's creative agency, developed the idea of replacing the WRX accelerator pedal with an iconic guitar Wah pedal.
Subaru technicians combined the functionality of both the Wah pedal and the accelerator, to work simultaneously.
With the help of up-and-coming Australian musician, Harts, playing original guitar riffs in the spacious backseat of the WRX, a driver used the Wah pedal to accelerate the vehicle whilst manipulating the guitar's sound.
Proving that music is an integral part of the driving experience, the W-Wah-X was born.
Subaru's iconic WRX offers a new layer of safety technology in Model Year 2016 variants.
Already enjoying sales success on a par with its late '90s peak, the new generation WRX comes with 18-inch alloy wheels, while WRX Premium has added a suite of new Vision Assist technologies including:
- Blind Spot Monitoring
- Lane Change Assist
- Auto dimming rear view mirror
- High Beam Assist
- Side View Monitor
- Built into the passenger wing mirrors, so hard-to-see parts of the vehicle can be checked
- Rear Cross Traffic Alert
- Detects passing vehicles when reversing from parking spaces
- Power folding wing mirrors
Andrew Caie, Subaru's General Manager of Marketing, said: "This was an original project that grew out of that classic feeling of barrelling along in a great driving car with a great music track and the volume blasting.
That's what made it fun for the team, including Harts. Harts brought no airs and graces with him. All we had to do was throw in a few really passionate technical people, crew, musos - and a WRX of course - and away it went.
This is a very different type of performance from an iconic car that also delivers exceptional comfort, safety and practicality."
You can check out the W-Wah-X video with Harts here: https://youtu.be/h7jbVHFn6dQ
About Disciple
Founded in 2008 by Peter Buckley and Tim Brown, Disciple is a creative agency that delivers advertising, content, digital solutions and strategic ideas to transform brands.
Widely regarded as one of advertising's best creative teams, Buckley and Brown's work in television, print, radio and digital has won numerous effectiveness and international creative awards.
About Harts
Darren Hart, known as Harts, is a musician, singer-songwriter, multi-instrumentalist, composer and music producer from Melbourne. Often labelled as "A one-man music-making machine", he writes everything, plays all the instruments, records and produces all his music single-handedly in his bedroom studio.
Spending the past few years developing his sound, Harts has become known for his Jimi Hendrix-like guitar playing and unique blend of Funk, Pop, Rock and Soul music, which has earned him praise worldwide.
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For further information, contact:
David Rowley
National Corporate Affairs Manager
Subaru Australia
Telephone: (02) 8892 9853
Mobile: 0418 237 252
Fax: (02) 8892 9121
E-mail: david.rowley@subaru.com.au