Subaru Ambassador and ARIA award-nominated artist, G Flip, has created a catchy tune exclusively for Subaru Australia along with an original film clip featuring the Subaru XV. The bespoke music 'I like what I see', and film clip, both written and produced by the platinum-selling star encompasses all that Australians have come to love about Subaru in one simple catchy phrase.
G Flip, added: "I have loved cars ever since I was a kid and I grew up with Subaru in my family. My dad would drive me to school in his Subaru and my early memories as a kid are on road trips in that car. So, when Subaru invited me to be their ambassador, I was stoked!"
The campaign featuring G Flip and the Subaru XV showcases the amazing features, both inside and out that are synonymous with this much-loved compact SUV and what makes a Subaru.
Trent Whitechurch, National Marketing Manager at Subaru Australia, said: "G Flip is a multi-talented artist and we love the fact that G Flip was already a massive fan of Subaru, so it was a no brainer to have them create a bespoke campaign and catchy music for what is a great compact SUV – it's designed with attitude and built for fun!"
Subaru Australia's social agency, Connecting Plots, have brought Subaru and G Flip's collaboration to life by promoting the campaign across an array of digital platforms, such as Spotify, Facebook, TikTok, Instagram and YouTube.
About Connecting Plots
Connecting Plots is an independent creative company headquartered in Sydney, Australia. They put the remarkability into brands which helps them succeed and grow. Remarkable brands stand apart, are popular and get talked about. But remarkability isn't a fluke. It's something that is thoughtfully planned and deliberately crafted. That's where Connecting Plots fit in. Visit connectingplots.com for more information.