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FIA confirms Bridgestone as sole future tire supplier for ABB FIA Formula E World Championship from 2026-2027 season

8/12/2023

Bridgestone Corporation has been named by the FIA at the World Motor Sport Council in Baku as sole future tire supplier for the ABB FIA Formula E World Championship starting in the 2026-2027 season. Bridgestone's selection by the FIA as the sole tire supplier for Formula E, covering seasons 2026-2027 through 2029-2030, will be a cornerstone of the company's sustainable global motorsports strategy. Read More >>
Bridgestone Network Claims Double Accolades in Reader’s Digest’s Quality Service Awards

24/11/2023

- Bridgestone store network wins Gold in Reader’s Digest Quality Service Awards in tyre retailer category and Silver in Independent Car Servicing Category.
- Reader’s Digest Quality Service Awards highlight Bridgestone’s commitment to customer service through transparency and expert advice.
- Awards complement Bridgestone’s recognition as Australia’s Most Trusted Tyre Brand and CANSTAR’s Outstanding Customer Service in 2023. Read More >>
Bridgestone celebrates the winner and the successful debut of ENLITEN® technology in the 2023 Bridgestone World Solar Challenge

30/10/2023

Bridgestone Corporation has celebrated the success of the 2023 Bridgestone World Solar Challenge (BWSC) and the competitive debut of an ENLITEN technology equipped tire. Bridgestone's new ENLITEN tire showed strong performance by supporting Challenger Class Winner Innoptus Solar Team,and Cruiser Class Winner Sunswift Racing.
Bridgestone joined the organizers of the BWSC, the South Australian Motorsport Board (SAMSB), in showcasing the success of the event's winning teams in each class and named the first ever winners of the Bridgestone E8 Commitment award, which celebrates the team that strongly exemplifies the one of the eight values of our corporate commitment, Bridgestone E8 Commitment, in the BWSC award ceremony on 29 October. Read More >>
Care and Compassion Earns a Contract Haulage Driver the Bridgestone Bandag Highway Guardian Title

18/10/2023

Quick action from Contract Haulage driver Steven Young saved a fellow truck driver’s life, earning him the Bridgestone Bandag Highway Guardian accolade. Mr Young was travelling between Melbourne and Adelaide when he came across a fatal head-on collision involving a car that had veered onto the wrong side of the road and collided with a fully loaded B-Double. The collision caused the trailers to roll over and the prime mover to erupt into flames. Read More >>
Leukaemia Foundation and Bridgestone celebrate a decade of Adelaide’s flagship support hub

9/10/2023

- The Leukaemia Foundation celebrates 10 years of Adelaide's Bridgestone Australia Village.
- The Bridgestone Australia Village has supported hundreds of families through providing accommodation for people living with blood cancer over the past decade.
- Purpose built facility to be renamed as Bridgestone Blood Cancer Centre
- Provision of services made possible by long-term partnership and support of Bridgestone and Bridgestone's network of stores. Read More >>
Bridgestone Tire Manufacturing Vietnam shifting to 100% renewable biomass energy for steam use

28/09/2023

- Bridgestone Tire Manufacturing Vietnam– the Bridgestone factory situated in Hai Phong - plans to achieve 100% renewable energy from biomass towards steam use in production by November 2023.
- This transition is expected to reduce CO2 emissions by approximately 92% compared to the emissions produced by the LPG Boiler.
- This effort towards Green & Smart factory supports realization of carbon neutral mobility society and aligns with the "Bridgestone E8 Commitment" which accelerates Bridgestone's transformation to a sustainable solutions company. Read More >>
CANSTAR Blue Names Bridgestone Select Tyre & Auto as Most Outstanding Car Servicing Chain

18/09/2023

- Bridgestone Select Tyre & Auto wins 5-stars across the board in latest Canstar Blue ratings for car servicing.
- Introduction of Bridgestone Tech Check is a driver of customer satisfaction, cost transparency and communication.
- Award builds on Bridgestone's reputation of Australia's Most Trusted Tyre for the past decade. Read More >>
Bridgestone brings ENLITEN® technology to motorsports through tires using 63% recycled and renewable materials

29/08/2023

Bridgestone today announced it will be supplying teams at the Bridgestone World Solar Challenge (BWSC) with tires developed using 63% recycled and renewable materials.
The tires, which are custom-designed to meet the unique challenges of the 3,000 kilometer across Australia, mark the first use of the company's new ENLITEN® technology in motorsport competition. Read More >>
Release of Bridgestone 3.0 Journey 2023 Integrated Report

30/06/2023

The report outlines how Bridgestone is accelerating transformation toward its vision to be a sustainable solutions company and enhancing corporate value over medium to long term. Update of Bridgestone's effort to evolve its Sustainability Business Model which is integrated with business strategy to be a regenerative toward a nature-positive world where it can help stop and reverse the loss of natural ecosystems. Read More >>
Bridgestone outlines its support for the 2023 Bridgestone World Solar Challenge teams

5/06/2023

- Title partner of the Bridgestone World Solar Challenge will supply tyres to 35 teams for the 2023 event. The Bridgestone World Solar Challenge is a key activity in Bridgestone Motorsport's 60th anniversary celebrations.
- Bridgestone to introduce a new tyre equipped with ENLITEN® technology to 2023 BWSC as part of its commitment to sustainable global motorsport.
- Bridgestone's long-term BWSC partnership is underpinned by the 'Energy' and 'Emotion' values of the Bridgestone E8 Commitment. Read More >>
Bridgestone Customers Continue to Support People Living With Blood Cancer Through 'Drive for a Cure' Campaign

28/04/2023

- Bridgestone New Zealand makes $35,310 donation to Leukaemia & Blood Cancer NZ from customer support.
- New Zealand motorists have contributed nearly $200,000 to support New Zealanders living with blood cancer through Bridgestone initiatives in recent years.
- Bridgestone's ongoing support of Leukaemia & Blood Cancer NZ is a demonstration of the values of the Bridgestone E8 Commitment. Read More >>
A Decade of Trust: Bridgestone named Australia's Most Trusted Tyre Brand for the 10th Straight Year

26/04/2023

- Iconic masthead Reader's Digest names Bridgestone as Most Trusted Tyre Brand for 10th consecutive year. - Bridgestone named as one of the top 20 trusted brands across all industries. - Bridgestone remains the sole recipient of the award since its inception. - Award win is another reason Australian motorists can 'Go With Confidence' through the Bridgestone Select Tyre & Auto Network. Read More >>
Bridgestone Transitions to Renewable Energy Sources for 100% of Electricity Purchased at Six Plants in Japan

24/04/2023

- Bridgestone has newly transitioned all the electricity purchased to renewable energy sources at six tire and raw materials plants in Japan.
- These initiatives since 2021 will achieve the renewable energy ratio (electricity) used at production bases in Japan to around 90%.
- These efforts toward Green & Smart factory support for a carbon neutral mobility society and align with a corporate commitment "Bridgestone E8 Commitment" which accelerates transformation to a sustainable solutions company. Read More >>
New Zealand Motorists Declare Bridgestone as Most Trusted Tyre Brand for Seventh Straight Year

24/04/2023

- Iconic masthead Reader's Digest names Bridgestone as Most Trusted Tyre Brand in annual consumer survey results.
- Bridgestone retains the coveted title for seventh consecutive year.
- Firestone brand Highly Commended in Most Trusted Brands survey. Read More >>
Bridgestone Select Tyre & Auto Instils Confidence in Motorists Through Launch of Bridgestone Tech Check

20/02/2023

- Bridgestone Select Tyre & Auto enhances its commitment to consumers with greater transparency around servicing.
- Bridgestone Tech Check allows motorists to get a technician's view of their car for greater visibility on servicing needs.
- Launch of Bridgestone Tech Check aligns to Bridgestone Select Tyre & Auto's renewed promise 'Go With Confidence'. Read More >>
Bridgestone Acquires SBT Certification for CO2 Emissions Reduction Targets

3/02/2023

- Bridgestone has received Science Based Targets (SBT) certification from SBT initiative (SBTi) for its CO2 emissions reduction targets for 2030.
- Bridgestone is accelerating initiatives toward the realization of its Sustainability Business Framework that ensures the link between sustainability activities and business for contributing to carbon neutrality and a circular economy across the entire value chain.
- These efforts align with a corporate commitment "Bridgestone E8 Commitment" which accelerates transformation to a sustainable solutions company. Read More >>
Bridgestone Partners with Lamborghini to Develop World-First Supercar Run-Flat All-Terrain Tyre for the Huracán Sterrato

20/01/2023

- The new Bridgestone Dueler All-Terrain A/T002 tyre is specifically designed to provide Huracán Sterrato drivers with maximum driving pleasure, versatility, and adaptability for any conditions and surfaces, both on-road and off-road. - The custom-engineered Bridgestone Dueler All-Terrain A/T002 is the world's first-ever supercar all-terrain tyre featuring Run-Flat Technology to keep drivers going safely even after a puncture. - Following Bridgestone's collaboration with Lamborghini on the Huracán STO, EVO and Tecnica models, the company has been selected as the exclusive tyre partner of the first Lamborghini Huracán all-terrain variant, the Sterrato. Read More >>
Key Bridgestone Australia & New Zealand Activity Showcased in Global CSR Awards

1/12/2022

- Key local initiatives contribute to two Global CSR Awards for Bridgestone China Asia Pacific.
- Bridgestone China Asia Pacific claimed Gold awards for CSR and ESG Leadership, and Best Environmental Excellence
- Australia and New Zealand's contribution to RYDA road safety education program and Bandag retread sustainable manufacturing are highlighted by the awards.
- The double award victory demonstrates the impact of the Bridgestone E8 Commitment's values. Read More >>
RYDA Comes of Age and Celebrates 21 years of Road Safety Education

25/11/2022

- Flagship Road Safety Education program, RYDA celebrates its 21st Birthday. - Long-standing program continues to empower young drivers and passengers to make smart decisions on the roads and contribute to road safety outcomes. - RYDA has benefited the lives of around 725,000 students since its inception. Read More >>
Road Safety Education Programme RYDA Reaches New Zealand Driving Age

25/11/2022

- Flagship Road Safety Education programme, RYDA celebrates its 16th Birthday in New Zealand. - Long-standing programme continues to empower young drivers and passengers to make smart decisions on the roads and contribute to road safety outcomes. - RYDA has benefited the lives of more than 90,000 NZ students since its inception. Read More >>