Since its launch in spring 2010, the RCZ has enjoyed success matching the high expectations raised by the Peugeot sports coupe in the two years preceding its arrival on the market, with the 30,000th unit rolling off the Magna assembly lines in Graz (Austria) on 21 June.

The Peugeot RCZ, the concrete expression of the Marque's strategy to move upmarket, saw its commercial launch as of April 2010, firstly on European markets then gradually across other continents. The Peugeot sports coupe is currently marketed in almost 80 countries.

The principal markets for RCZ are European: in France (7,337 total sales at end May 2011), in the United Kingdom (4,070), in Germany (3,614), in Belgium (1,755) and in Italy (1,078), etc. Beyond Europe, its high profile has helped boost Peugeot's image, particularly in Japan, Australia, Turkey, South Africa and Russia. It will be launched on the Chinese market in September.

Thanks to its radical style, unique personality, benchmark road holding, choice of high performance, economical HDi and Turbo petrol engines, the Peugeot RCZ is gaining ground around the globe. In Europe, with almost 20,000 total registrations since its launch, it has emerged as one the leading sports coupes in its category, outstripping the Audi TT. 

By engine type, since the launch sales of the RCZ break down into 2/3 petrol and 1/3 diesel: the RCZ fitted with the 1.6ltr Turbo petrol 115kW automatic has won over almost half of customers (47%), while 21% went for the radical 1.6 Turbo petrol manual which produced 147kW and 32 % of customers opted for the 2.0 HDi engine.

The RCZ is aimed at the modern customer, particularly demanding and well informed when it comes to cars, they seek to stand out… and are ready to succumb to automotive temptation and succumb they have.