After revealing the outstanding Ultima 215 L.E.D driving light to last year's National 4x4 Show in Melbourne, Narva needed to follow up with something special at the August 2018 event, which saw a significant increase in attendance over 2017. The company answered the call with a dynamic and colourful exhibition stand that had visitors of all ages well and truly engaged, earning the automotive lighting and electrical brand the award for best stand over 100sqm amongst some impressive competition.
Narva's stand played host to the public unveiling of three new L.E.D driving lights: Ultima 180 which, bearing resemblance to its big brother Ultima 215, utilising the same high-powered L.E.D technology to pack an equally impressive punch for its size; Ultima 175, an advanced European style more budget-friendly free form L.E.D lamp featuring Narva's new Enhanced 'Optic' Drive technology for a carefully focused beam of bright white light from less power; and the Ultima 225, a bigger free form L.E.D lamp for those with larger bull bars. All lamps feature L.E.D light pipe position lights for added safety and modern stylish appearance, rounding out Narva's latest range of great driving lights, now with an L.E.D lamp to suit almost any application.
Demonstrating the performance of a driving light within the confines of a well-lit exhibition building or retail store is no easy feat. Narva overcame this obstacle with the public debut of their Virtual Reality Driving Light Experience. This interactive simulation allowed consumers to see and compare different driving lights by placing them in the virtual passenger seat of a 4x4 making its way along multiple terrains in the true dark of night. "The VR experience provided attendees with a completely immersive 3D view of their surroundings and the ability to seamlessly switch between different lighting configurations just by pointing at the lamps they want to see in action," said Narva's Marketing Manager Jake Smith. "This specially filmed simulation is the closest you'll get to a real-world light beam comparison. It really is a what-you-see-is-what-you-get experience and that makes it much easier to choose the appropriate lighting for their needs," he said.
Also creating a stir at the 4x4 show was the spectacle of Narva Racing's heavily-photographed TSCO Trophy Truck, a 700hp 6L V8-powered custom off-road race vehicle that had show-goers buzzing with excitement. The no-expense-spared competition vehicle is piloted by off-road racing veteran Mick Magher who had spent the previous weekend competing in the Rainbow Desert Enduro before landing this spectacular vehicle on Narva's stand sporting five Ultima 215 L.E.D lamps mounted on its roof.
Narva is Australian owned and is a leader in the development, manufacture and supply of automotive lighting and electrical components for the automotive, marine and transport industries.
Additional details can be found by visiting the Narva website at www.narva.com.au or on Facebook at www.facebook.com/narvaaustralia