- Celebrating a new era for MG as it moves towards its second century
- The new MG logo will debut on dealerships across Australia and New Zealand
Sydney, October 1 2021: MG has debuted a new corporate logo that previews a vision of MG's next one hundred years. The new MG logo will form the central pillar of a progressive corporate identity roll-out, where new energy mobility solutions will complement a renewed focus on community and caring at a local level.
MG: a local product focus
The new MG logo will be rolled out progressively across Australia and New Zealand, in line with showroom reboots that will empower our customers to experience their next new vehicle.
V2X technology currently under development, for example, will be able to power up appliances, while making the most of renewable energy that help to lower CO2 and particulate emissions.
MG will continue its focus on affordable luxury, safety and exceptional value, via innovative new versions of the brand's most popular cars including the MG3, HS and ZS T.
MG: a local brand
MG immerses itself into local communities at a local as well as national level. From Port Adelaide AFLW and AFL, NBL basketball and Melbourne Stars cricket to suburban sports grounds across Australia and New Zealand, MG is dedicated to supporting Aussie and Kiwi families.
Sponsor programs via local dealers also means ground upgrades and facility improvements for grassroots sporting codes across the country. Working to help those who help others, like Australian Red Cross and The Salvation Army, will expand in its focus in the coming years.
MG: the new logo
First patented in 1924, 'MG' is derived from the initials of Morris Garages, founded in 1910. Its outline relies on a tensive, firm, stable octagonal shape, which has been made more minimalist, youthful, and intelligent by refining the frame and optimising the overall structure.
The new MG logo pays its respects to the indelible legacy of the storied brand and allows the company to pivot and adapt to a seismic shift in the automotive landscape.
About MG Motor
MG Motor has established itself as a global brand representing great value, impressive design, high-quality manufacture and packed with innovative safety and driver technology.
Visit the MG website to find your nearest dealership: https://mgmotor.com.au/