- MG Motor introduces gaming-inspired MG MAZE virtual concept vehicle
- MG MAZE celebrates adventure, exploration and experience in both the digital and real world
- Concept vehicle was developed by SAIC Design Studio in London to celebrate its third anniversary
Sydney, Australia, 22 September 2021: MG Motor today announces the future of mobility, as envisioned by SAIC Design Studio in London, with the introduction of the MG MAZE - a bold and brave concept vehicle that celebrates the combination of real and digital worlds.
Taking inspiration from the experience of gaming and reimagining mobile games for the 21st century, the MG MAZE creates a real-world gaming experience for passengers, inviting them on an 'easter egg hunt' of digital art in cities across the globe.
The concept was produced by SAIC Design Studio in London to celebrate its third anniversary. The highly regarded studio has debuted similar breathtaking concepts including the R Auto ES33 and the MG Cyberster, which is now confirmed for production.
MG MAZE is an attempt to engage and create a positive reintroduction of urban mobility. Playful and agile, the concept seeks to provide a truly engaging experience of mobility, across all ages, cultures and interests.
"Our lives have become more limited during the past 18 months. We have been restricted, confined, and bound. Escapism has been sought through digital means, portals to safer places, scenarios to explore, and to roam free, all from the comfort of our homes," said Peter Ciao, CEO of MG Motor Australia and New Zealand.
"The MG MAZE was designed to do just this, allow individuals and families to explore the settings around them in a fun, creative way."
In the all-electric MG MAZE, passengers and players are transported into the gaming world, using their phones as the access and control points for the car. A sophisticated user Interface overlays images and digital content with the occupant's perspective through an open cockpit layout, which offers a full panoramic view of the environment.
The polycarbonate-shell canopy of the MG MAZE opens vertically, allowing players to jump in through the front into the zero-gravity seats.
The objective is to use the car to re-discover new content in once-familiar surroundings, with endless possibilities. It's a visceral easter egg hunt, where players can compete to build status and scores in turn for rewards.
The MG MAZE serves only as a concept, but its virtual form and function is a window into the future of new energy mobility for the brand.
A video to accompany this release is available here: MG MAZE - YouTube
For more information on the current MG Motor line up in Australia, please visit: https://mgmotor.com.au/car-models/
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About MG Motor
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