Leading tyre manufacturer Kumho has combined comfort and performance in its new KL33 premium SUV and four wheel drive tyre.

The KL33 is the first tyre in Kumho's new Cru-Gen premium SUV tyre range, short for 'cruising generation,' and matches the typical modern day city and highway driving use of family sized SUVs such as the Hyundai Santa Fe, Kia Sorrento, Holden Captiva, Ford Territory and Jeep Cherokee with 15 sizes ranging between 17 and 20 inches.

According to David Basha, Kumho Tyre Australia's national training and marketing manager, the Cru-Gen KL33 has been developed to provide a quality comfortable tyre with good performance and durability attributes for the SUV market.

"SUVs account for about 25 per cent of the Australian market and are hugely popular with growing families," said David Basha.

"The KL33 caters is a long lasting, safe tyre providing good ride in all conditions whether its around town, doing the school run or on family holidays on the open road."

Kumho has used its latest silica compound to provide a more stable and durable tyre in the KL33 which aids brake performance and handling as creates more comfortable ride.

The Cru-Gen range features optimised road contact using Kumho's ESCOT technology (Excellent and Smart Contour Optimization Theory) which strengthens the bead and shoulder of the tyre ensuring a greater contact area with the road while also decreasing road noise.

Varied tread pitch also assists in reducing road noise and making it three per cent quieter than competitor's equivalent tyres.

Four wide longitudinal grooves and semi-knurled inner tread blocks give the KL33 excellent water channelling properties to ensure the tyre has contact with the road when it counts the most in wet weather and decreases the risk of aquaplaning.

"Traction is even more important with larger vehicles like SUVs," added David.

"The KL33 delivers peace of mind motoring and is the ideal tyre for family vehicles because of its handling capabilities, slow wear rate and excellent water dispersion."

Since its inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies in the world.

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.

Kumho produces more than 68 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America, Kumho leads the world with the latest in tyre technology, safety and performance. In Australia Kumho markets an extensive range of tyres for cars, 4WD's, light commercials, trucks and buses with a network centred around five state locations with the ability to distribute tyres to retailers across all areas of Australia.

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