Kumho Tyre Australia has announced the launch of a new mud terrain tyre aimed squarely at the 4WD Ute and SUV market.

The new Kumho Road Venture MT71 offers premium off road performance that will redefine the 4WD tyre segment and comes to market after more than two years of development according to Kumho.

The Road Venture MT71 will be available in 27 sizes that combined will cover the vast majority of the mud-terrain segment.

"The Road Venture MT71 is a cornerstone product for Kumho because it will deliver the highest level of performance at a truly competitive price and will we believe redefine the serious 4WD tyre market," said Kenny Chun, National Marketing Manager for Kumho Tyre  Australia.

The Road Venture MT71, has been designed using multiple sizes and specs on multiple platforms across the world, not just one size and one type of vehicle," said Kenny Chun

The MT71 features an aggressive tread design for enhanced climbing performance and off-road traction, enhanced durability with extra cut and chip resistance and exceptional off-road performance with excellent highway safety and stability.

Specifically, the Road Venture MT71 contains seven integrated steel and fabric layers, three-ply high-strength construction, two steel cord layers  and two nylon protection plies that together add up to one of the most robust mud-terrain tyres out there.

"During pre-launch testing, the product scored well in slick rock traction, forward traction, front path stability, side-bite ability, side slope traction and a wide range of additional performance dynamics, demonstrating severe off-road capability," Mr Chun added.

The Road Venture MT71's footprint is unique and has been designed as an extreme off road tyre delivering ultimate traction delivering excellent track and mud condition performance with an extreme mud terrain tread design

MT71 also  delivers significant on road noise reduction compared to standard MT tyres due to the design of its packed centre block and its dual pitch tread design with a pattern design which utilises the theories of fluid mechanics for enhanced wet performance, climbing ability and traction both on and off road

The MT71's lug type block pattern also delivers exceptional traction on mud and rock.

The MT71 is available in a range of diameters and sizes from 15 inch to 20 inch,  spanning the vast majority of popular fitments in the 4WD market.

Since its inception in 1960, Kumho Tyre has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the world's leading tyre companies. 

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments. 

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft. 

Kumho is a multi national manufacturer and distributes tyres across the globe  In Australia it markets an extensive range of tyres for cars, 4WD's, light commercials, trucks and buses with a warehousing network  in six state locations with the ability to distribute tyres to retailers across all areas of Australia.