Jaguar's latest model, the XF, continued its winning streak today as What Diesel magazine named it the 2008 'Car of the Year'. The luxury sport saloon claimed the top prize after clinching the award for top performing diesel in the 'Best Executive Car' category.

This is the tenth international award the model has received since its Frankfurt debut and with 2000 cars sold during March in the UK, it is clear that the XF has captured the imagination of the motoring fraternity and public alike.

Ian Robertson, editor of What Diesel said: "It gives me great pleasure to announce that the Jaguar XF has won the coveted title of What Diesel Car of the Year 2008. It is well deserved and is testament to all the fine people that are proud to say that they work for Jaguar. The car drives exceptionally, and looks absolutely stunning and catapults Jaguar right up the road to success."

The 2.7-litre diesel was selected from over one hundred new models by a panel of 10 motor industry experts including Sue Baker, Russell Bray and Lisa Curtiss. Praised for its 'masterful blend of beautiful styling, quality, practicality, luxury and excellent ride and handling' the XF claimed victory ahead of other category winners including, the Fiat 500, Ford Mondeo, Audi A5 and Volkswagen Eos.

Geoff Cousins, UK Managing Director of Jaguar Cars, said: "I am absolutely delighted that the XF has been named 'Car of the Year' by the jurors of What Diesel magazine. The diesel market is incredibly important for the XF - and with competition getting tougher each year, this award is all the more satisfying."

The XF goes on sale in Australia on June 1st.

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