- The Isuzu MU-X surpasses 50,000 units on Australian roads
- This achievement comes exactly seven years after its local arrival in December 2013
- Securing the position as Australia's best-selling ute-based SUV for six consecutive years, the adventure only continues with its growing popularity
Debuting back in December of 2013, the Isuzu MU-X has earned a reputation as a durable and trusted companion amongst Australian drivers—possessing the capability, versatility and comfort that was sought after in a Sports Utility Vehicle (SUV). Now, exactly seven years down the road, the MU-X has not only surpassed 50,000 sales in Australia but has also earned its place as Australia's most popular ute-based SUV for the sixth consecutive year—continuously striking a chord with families and adventurers looking to 'Go Their Own Way'.
Often favoured for its proven D-MAX underpinnings, the MU-X has been revered for its ability to blend the best of the D-MAX's robust powertrain and ladder-frame chassis with added benefit of key SUV components that makes SUV's popular in Australia. With 7-seats, uncompromised visibility from within the cabin, an abundance of cargo space and a 3.0-tonne braked towing capacity across the 4x2 and 4x4 range, there is no denying why the MU-X has been one of the top-selling models for years on end within its hotly contested 'SUV Large less than $70K' segment.
"Since its local arrival back in 2013, the Isuzu MU-X has found favour with Australian adventurers, families and tourers alike who praise it for its characteristic versatility and capability. As a result, this favoured vehicle continues to exceed expectations among our Australian drivers," said Isuzu UTE Australia Managing Director, Hiroyasu Sato.
"Across the last seven years, the Isuzu MU-X has played an integral part in establishing the identity of the Isuzu UTE Brand, recognised for its strengths through various accolades within the Australian Automotive industry which has solidified its position as a top choice within the Large SUV segment," he said.
In September 2020, the MU-X saw its popularity soar with the bolder, more enhanced Isuzu MU-X ONYX edition—the first Special Edition MU-X ever produced under the Isuzu badge. This ONYX Edition claimed favourability with Australian owners for its exclusive styling and additional features atop the LS-T-variant on which it was based—so much so, that most of the 420 examples have already been sold after only 2 months on the market—proving that the MU-X remains as a competitive choice for buyers wanting a Large SUV.
For information on the Isuzu MU-X, visit www.isuzuute.com.au/mux
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About Isuzu UTE
Based in Brisbane, Queensland, Isuzu UTE Australia was founded in 2008 bringing the award winning Isuzu D-MAX to Australia and then in 2013, the Isuzu MU-X 7-seat SUV. Despite being comparatively new to Australia, our global network is extremely well established with over 100 years of automotive experience and expertise behind us.
We are a wholly owned subsidiary of Japan's largest trading and investment company, Mitsubishi Corporation with which Isuzu Motors Limited has extensive business arrangements. Isuzu Motors dates back to 1916 and is now the world's largest manufacturer of trucks and diesel engines. Producing heavy, medium and light-duty trucks, buses, passenger vehicle engines, marine and industrial-use diesel engines, Isuzu Motors is at the forefront of vehicle chassis and diesel engine technology.
Our resources and our automotive knowledge are vast, and this shows in the quality of our product and level of service. With a network of over 157 authorised Isuzu UTE outlets across every state and territory in Australia, we pride ourselves on providing the highest level of service and support throughout the entire country.