London, U.K, 22nd January 2008: Triumph
pays tribute to one of the most charismatic movie stars of all time
with the re-creation of the t-shirt worn by Steve McQueen, while
racing his Triumph motorcycle.
The first in a series of casual products that
have been officially licensed by Steve McQueen's estate, the
t-shirt is in an 'as worn by' style, taking its design cues from
the vintage style t-shirt worn by McQueen.
The garment is made from 100 percent cotton single jersey and
features the vintage Triumph logo print on the front. The
inspiration for the design is also established through the 'Steve
McQueen Special Edition' slogan on the reverse, while the arm
features the movie star's signature.
The t-shirt is to be launched on March 24, the anniversary of
McQueen's 78th birthday. It will be available in black and white,
in both men's and women's sizes, from Australian Triumph
dealers.
Notes to editors:
Triumph Motorcycles, the iconic British motorcycle marque, is
solely owned by Bloor Holdings Ltd. First established in 1902 and
now located in Hinckley, Leicestershire, Triumph has always set the
pace for category winning machines. From the iconic Bonneville to
this year's class leading Street Triple, Triumph offers a blend of
design, character, sex appeal and performance that combines to
create truly distinctive motorcycles. The rebel choice of 1960s
stars such as Steve McQueen, James Dean and Bob Dylan, today
Triumph continues to attract a diverse range of screen heroes,
music idols and sports stars such as Tom Cruise, Nicholas Cage and
Joseph Fiennes to name but a few.
For more information please contact:
Mark Fattore | Marketing Manager
Triumph Australia
20 Stubbs Street, Kensington, Vic 3031
Tel: 03 9381 9733 | Mobile: 0417 557 204 | Fax: 03 9381 9798
mark@triumphmotorcycles.com.au
www.triumphmotorcycles.com.au