Peugeot Citroen Australia (PCA) has appointed Chloe Fraser as Public Relations Manager, effective immediately.
With Daniel Khan focusing solely on bringing the compelling Peugeot Citroen product to the Australian market as Product Manager, Chloe has been promoted within Inchcape Australia to fulfil the Public Relations role.
Chloe brings extensive experience in the automotive industry, both as a former automotive journalist and within Inchcape. Throughout her career at Inchcape, Chloe has worked in the Trivett retail business with responsibility for their digital offerings and most recently at Subaru, as the Assistant Public Relations Manager for over three years.
Colin Christie, Inchcape Managing Director Australasia, said: "Chloe's appointment is the latest in a series of internal promotions that highlight Inchcape's dedication to developing exceptional talent within our business."
The new appointment comes at a pivotal time for Peugeot Citroen Australia with an impressive line-up of new models and a pipeline of hybrid and electric vehicles to come in the near future.
Kate Gillis, General Manager PCA, said: "With the strong product offerings from Peugeot Citroen, particularly in the electric and plug-in hybrid electric vehicle (PHEV) markets, it is vital we strengthen our support of this with Daniel stepping into the Product Manager role full time.
"This has created a fantastic opportunity to welcome Chloe to the Peugeot Citroen Australia team, whose expertise will help generate further momentum during this exciting period."
On her appointment, Chloe commented: "I am thrilled to be working with such an iconic European brand and it is an honour to be joining the Peugeot Citroen Australia business at a time of great opportunity.
"With the innovative technology and enticing product already available, with more on the horizon, there has never been a more exciting time to connect the Peugeot and Citroen brands with more Australians."
PEUGEOT
For the past 210 years, the Peugeot name and its iconic Lion emblem has appeared on a range of products from coffee grinders to pepper mills, bicycles, scooters and automobiles – Peugeot has always been at the forefront of mobility and innovation.
The French marque boasts a broad history of being locally assembled and sold in Australia since the 1950s as well as winning prestigious and gruelling events like the iconic Dakkar Rally and the Redex Australia Reliability Trial.
Today, Peugeot leverages this rich history to deliver mobility solutions for the modern motorist.
CITROEN
Citroën was founded in France by Andre Citroën in 1919 and was first brought to Australia in 1920. The Citroën 5CV enjoys the storied history of being the very first vehicle to completely circumvent Australia in 1925 and is proudly displayed in the National Australian Museum. The French marque is now part of the second largest car manufacturer in Europe - PSA Peugeot-Citroen, and continues to creatively explore boldness and technology by using people and lifestyle as its main inspiration.