Kumho has announced that Molly Taylor, one of Australia's rising
motor sport stars has become an official brand ambassador for the
company in a year when she makes her return to Australia to contest
the Australian Rally Championship.
Molly Taylor is now ranked as the world's best female rally driver
after spending the last three seasons in the Junior World Rally
Chammpionship and has decided to take upan opportunity to return to
her home country in 2015 to attack the ARC.
Kumho's signing of Molly Taylor will mean a significant role with
the leading tyre manufacturer, becoming involved in its annual Pink
Fitters Day, its partnership with the McGrath Foundation, as a
speaker at its major national conferences as well as playing a
significant role in the company's partnership with the Australian
Rally Championship.
According to Kumho Tyre Australia's national marketing and training
manager, David Basha, the opportunity to recruit Molly Taylor as a
brand ambassador was a logical and rational one and fits with the
company's ethos of being the best.
"Molly is a really inspirational character who has amazing drive
and focus to achieve greater things and that is very much in step
with Kumho's overall philosophy," said David Basha.
"Apart from the fact that she will be driving her Renault in the
ARC this year on Kumho tyres Molly has a lot to offer a company
like ours in terms of focus, inspiration and determination," he
said.
"She will be fulfilling a range of roles away from the rally sphere
and will feature in a range of our marketing intiatives," he
added.
Molly Taylor says the opportunity to partner with Kumho as a brand
ambassador is a great opportunity to showcase the sport of rallying
to wider audience and to help mor people understand what the sport
is all about.
"Kumho has a very forward thinking attitude to its marketing and I
am very proud to have been selected to be brand ambassador and
looking forward to working with David and the team at Kumho
throughout 2015 and beyond," said Molly.
Taylor won several junior class championships locally before moving
to to Europe in 2009 to build her rally career. In 2011, she was
one of six young drivers awarded a fully funded driving scholarship
in the WRC Academy, a junior category of the World Rally
Championship.
Since then, she has contested selected rounds of the European
Rally Championship and the WRC, posting several class victories
along the way.
During that period, she was named British Ladies Champion two
years in a row, won the inaugural European Rally Championship
Ladies Trophy and was officially recognised as the fastest female
rally driver in the world (2013).
Jon Thomson
Thomson PR
Ph 0418 641 959
jon@thomsonpr.com.au