- MG Motor Australia is thrilled to announce the return of its support of Australian Red Cross for the "Test Drive for a Difference" campaign, turning every test drive into an opportunity to support those in need.
- From Friday 13 December to Sunday 12 January 2025, MG will donate $10 to Australian Red Cross for every test drive of an MG vehicle conducted nationwide, with a goal to raise $20,000.
Sydney, Australia, 16 December 2024: This summer holiday period, MG Motor Australia is continuing its commitment to community support by once again teaming up with Australian Red Cross. Through the annual "Test Drive for a Difference" initiative, Australians can support communities in need while exploring MG’s range of vehicles. Each test drive at any of MG Motor's 90+ authorised dealerships contributes to helping Australian Red Cross’ work in helping communities face vulnerability, crisis and disaster in Australia and overseas.
Since its inception in 2018, "Test Drive for a Difference" has been a cornerstone of MG Motor’s efforts to give back to the community, particularly during the holiday season when many face increased challenges such as loneliness and housing insecurity. This issue is particularly timely this year, with a new report from UNSW and Homelessness Australia revealing that ten thousand extra Australians are becoming homeless each month.
As MG marks it’s 100 Year celebration of building memorable vehicles, they are proud to continue to support the community. Funds raised from this year’s initiative will go directly to Australian Red Cross programs providing vital resources, practical assistance, and safe spaces for vulnerable people within our community.
MG Motor Australia’s collaboration with Australian Red Cross began in 2020 with the inaugural Show & Shine competition, where MG owners across the country united to celebrate the brand's heritage and raise funds for charitable causes. Since this first competition, MG Motor Australia has donated over $100,000 to the Australian Red Cross.
Every test drive will see MG donate $10 towards Australian Red Cross, with MG seeking to raise up to $20,000.
Peter Ciao, CEO, MG Motor Australia and New Zealand, said: "We are honoured to continue our support of Australian Red Cross this year to assist those who are most vulnerable during the holiday season. For many, this time of year is a celebration, but for others, it can be incredibly tough.
“We hope our initiative not only raises funds but also raises awareness for the vital work Australian Red Cross does to support people in need. Our team takes immense pride in being part of a company that prioritises community service and actively contributes to helping Aussies in need."
The funds raised will help Australian Red Cross bring comfort, care and connection to those who need it most this festive season.
Get behind the wheel this December to make a difference. Find your nearest MG dealership to arrange your test drive: https://mgmotor.com.au/locat.
- ENDS -
BACKGROUND INFORMATION:
Australian Red Cross is a volunteer-based organisation that exists to reduce human suffering.
Your support can make a real-life difference to people in their time of need. In the last financial year, Australian Red Cross helped deliver 117,152 meals to 1,077 older people, supported 213,000 people before, during and after disasters, provided 22,332 nights of affordable accommodation and provided much-needed support for more than 23,600 people through migration support programs.
About MG Motor Australia
From humble beginnings in a garage in Oxford, England in 1924 to 100 years later today, MG has always remained committed to driving innovation within the automotive industry. MG is now owned by global vehicle manufacturer SAIC who delivered over 5 million vehicles in 2023 and ranked 93rd on the 2024 Fortune Global 500 list. Locally, MG Motor Australia launched in 2016 and has quickly gained influence within the domestic landscape. In 2023 MG Motor Australia was ranked 7th in terms of sales* and successfully retained the title of Australia’s best-selling light hatchback and compact SUV* for the MG3 and MG ZS respectively. Additionally, the all-electric MG4 was crowned the 2023 winner of carsales Car of the Year. In 2024 the brands focus on driving innovation has been demonstrated through the launch of two new Hybrid vehicles, the MG3 and MG ZS as well the globally awarded all-electric Cyberster, a nod to the brands history and legacy on our centenary celebration. Driving forward, MG is committed to developing and launching new and exciting models that are designed to meet the needs of all Australian motorists.
*Based on VFACTS National Report for new vehicle sales in 2023
Media contacts
Thrive PR + Communications for MG Motor Australia
MGPR@thrivepr.com.au
Michael Banks, Account Director
0418 862 545