Motorists continue to put their trust in the Bridgestone name, with the leading tyre brand claiming the title 'Australia's Most Trusted Tyre Brand' for the fifth consecutive year in the annual Reader's Digest survey.

The tyre category was first introduced to the annual Most Trusted Brands survey in 2014, making Bridgestone not only a five-time winner, but the only tyre brand to have ever claimed the status of Australia's Most Trusted Tyre Brand.

"To be named Australia's Most Trusted Tyre Brand for the fifth consecutive year highlights the level of trust Australians have in our products and service. Not only are they in safe hands, but trusted ones too," said Bridgestone Australia and New Zealand Managing Director, Andrew Moffatt.

"Bridgestone has earned the trust of Australian motorists, and we will take every step to ensure we are continually building on that trust," he added.

The Reader's Digest Most Trusted Brands survey is conducted by research firm Catalyst, and saw nearly 2,500 respondents in the 2018 appraisal across 70 categories.

Insights from the survey showed reputation, reliability and quality were key driving factors in building trust in the tyres category.

According to Reader's Digest Advertising & Retail Director for the APAC region, Sheron White, Bridgestone is deserving of the trust it has gained from the Australian public because of its ongoing commitment to safety.

"Congratulations to Bridgestone. The safety of you and your family is important and so are the brands we trust to keep us safe," Ms White said.

"In 2014 we recognised that safety on our roads is a must and developed the 'Tyre' category for Trusted Brands. As sequential winners of this category since its inception, Bridgestone has been identified a top brand that Australians place their trust in."

With an unwavering commitment to quality, safety and performance, Bridgestone invests in excess of $800 million per year globally in research and development to deliver superior car, SUV, 4x4 and commercial vehicle tyres.

Just one hand print of tread per tyre makes contact with the road surface, highlighting the importance of quality tyres when it comes to keeping families safe.

"Bridgestone is dedicated to ensuring the hand print of tread that connects each one of our tyres to the road offers drivers peace of mind as a result of our focus on quality and safety. Our extensive research and development is one of the many reasons Australians put their trust in Bridgestone," Mr Moffatt said.

"It is our ongoing commitment to safety that has made Bridgestone Australia's most trusted hand print on the road."

For further media information please contact: 

Tom Worsley - PR and Content Specialist
Bridgestone Australia
+61 8 8206 0208
+61 488 665 592
tworsley@bridgestone.com.au