- Premium-class comfort: elegant interior design and lots of room
- Digitalisation in a new form: optional virtual exterior mirrors
- Setting the tone: electric drive for first-class acoustics and superb sound experience
Ingolstadt/Copenhagen, July 4, 2018 – Driver and passengers experience their surroundings in a whole new dimension in the Audi e-tron prototype. In addition to its generous space and the stylish, minimalist design, Audi's first electric car offers a sense of calm and, in turn, the perfect stage for the Bang & Olufsen 3D Premium Sound System. The full-size SUV also provides a new digital operating and display experience and is the first volume-production car with virtual exterior mirrors.
The scenario: big stage for the Audi e-tron prototype
In the Royal Danish Playhouse in Copenhagen, the brand with the four rings is showcasing the interior of the Audi e-tron prototype for the first time. Where actors and performers normally appear in front of an audience of up to 650 people, the spotlight is now focused on the all-electric powered full-size SUV. Still wrapped in its e-tron camouflage, the Audi e-tron prototype demonstrates its versatile interior design to the public.
Like a concert hall, the electric SUV also offers a pure sound experience, pampering its driver and the passengers with the optional 3D sound of the Bang & Olufsen Premium Sound System. This system reproduces the music precisely how it was recorded – without any artificial effects – thanks to 16 loudspeakers and an amplifier delivering up to 705 watts of power.
Cubist design language and virtual exterior mirrors: the interior design
The stage in the interior of the Audi e-tron prototype forms a large arc, the wraparound. It envelops the extensive instrument panel with pronounced horizontal lines as far round as the sculptural door trims. It incorporates the sweeping dash surround above the standard Audi virtual cockpit, as well as the displays of the optional virtual exterior mirrors. These mirrors will be making their world premiere in the volume-production version of the Audi e-tron prototype, taking in-car digitisation to a whole new level.
The virtual exterior mirrors not only provide a new technology experience, but also many practical benefits in terms of comfort and safety. Their flat support integrates a small camera whose image is digitally processed and shown on high-contrast 7-inch OLED displays in the interior. The driver can enter different settings using the touchscreen function. The image detail can be moved, providing the required field of vision, while the user can also zoom in and out of the image. The driver can choose from three views in the MMI system for different situations – for highway driving, turning and parking.
Another eye-catching feature in the interior is the centre tunnel console which rests on open sidewalls. The handrest with integrated gear change lever appears to float above the console.
Electrification brought to life: materials and workmanship
In every equipment line, the interior of the Audi e-tron prototype presents carefully coordinated upholstery materials, colours and inlays. Whether refined Valcona leather or dark brushed aluminium for a sporty look, the electric SUV meets the highest quality standards in terms of craftsmanship and choice of materials. The stitching on the seats creates a motif reminiscent of electric circuit boards. As an option, contrasting stitching and piping in orange stand out brightly – taking their cue from the high-voltage electrical system. The optional contour/ambient lighting package illuminates the surfaces subtly and traces precisely the interior's basic lines. The e-tron badge in the instrument panel is also backlit.
Ample space for five occupants: spaciousness
With its long wheelbase of 2928 millimetres, the Audi e-tron prototype has ample space for five occupants and their bags. Interior length, head room in the front and rear as well as knee room in the second seat row are top-class in the full-size SUV segment. In the rear, a flat plateau – instead of the centre tunnel usually found in conventional models – creates additional space.
Almost perfect: the sense of calm onboard
With its combination of electric drive and a comfortable, sophisticated interior, the Audi e-tron prototype creates a new sense of mobility. Especially when driving in the city, it radiates an almost perfect sense of calm, the only sounds are from its tyres and the gentle hum of the electric motors. The acoustic comfort is one of the strengths of all Audi models and the Audi e-tron prototype raises this level even further, offering outstanding long-distance comfort. Its body has special soundproofing and sealing in all zones that could transmit noise interference. The wind noise, which dominates the acoustic perception at speeds from around 85km/h, barely gets through to the occupants, meaning passengers can talk to each other comfortably even at high speeds.
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The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2017, the Audi Group delivered to customers about 1.878 million automobiles of the Audi brand, 3,815 sports cars of the Lamborghini brand and 55,900 motorcycles of the Ducati brand. In the 2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.