Frankfurt, 2011: Volvo releases Concept You - a luxury sedan
concept designed around modern people - continues to pave the way
for the Volvo Car Corporation's global growth.
"Concept You gives a good indication of what you can expect from
our next large sedan,'' says Stefan Jacoby, President and CEO of
the Volvo Car Corporation.
"The blend of contemporary Scandinavian design, exquisite
craftsmanship and intuitive technology will appeal to luxury car
buyers all over the world.''
Concept You is the successor to the Concept Universe, which was
presented at Auto Shanghai before the summer. Both concept cars are
being used to obtain input from the global car buying public in
order to find the ultimate design of the next large sedan from
Volvo.
The Volvo Car Corporation interviewed a number of Chinese target
customers at the Volvo stand in Shanghai and has collected global
feedback on Concept Universe, both through surveys and by closely
monitoring social media comments.
"The most valuable input has been used in the development of the
Concept You. This car features a more daring, coupe-like profile
than the Concept Universe, while the front moves towards a more
classic Volvo look," explains Peter Horbury, Vice President Design
at Volvo Car Corporation.
"The fastback profile mirrors a strong trend among European
buyers. With growing signs that Chinese "taste buds" are moving
rapidly in the same direction, our main aim is to explore how
daring our next large sedan should be in order to be a global
success. We are very eager to hear what people think about the
Concept You."
Cars designed around people
The Volvo Car Corporation's strategy is to achieve profitable
growth by being a truly global company with products designed
around customers' needs and lifestyle.
"With our hearts in Sweden and our eyes and ears all over the
world, we intend to be the brand that best interprets what buyers
of modern luxury cars want," says Stefan Jacoby.
"The Concept You reflects how people's perception of luxury is
moving beyond the traditional perspective. There is a growing
appreciation for the ingenious blend of elegant design, superior
craftsmanship and smart technology."
Several aspects of the new strategy
The Concept You radiates several aspects of the Volvo Car
Corporation's new, customer focused "Designed Around You" strategy.
It is a large, luxurious sedan with a new, sculpted Scandinavian
form language that also honours the sweeping, beautiful lines of
classic Volvo models.
The inspiration from - and cooperation with - a number of world
famous brands demonstrates the level of exquisite craftsmanship
customers can expect from future Volvo models. The concept car
reveals how the new Scalable Platform Architecture (SPA) opens up
dynamic design possibilities - on top of the technological and
industrial advantages. By bringing the latest intuitive smart pad
technology into the car, the Volvo Car Corporation emphasises its
ambition to lead the development of super-functional connectivity
features in cars.
Volvo makes life less complicated and more
enjoyable
The Volvo Car Corporation aims to make people's lives less
complicated and more enjoyable while strengthening the company's
established commitment to safety and the environment.
"We will compete with the best with our special kind of luxury.
Volvo's cars are intuitive and uncomplicated. Our customers don't
have to give away driving pleasure to drive safely. They can be
environmentally conscious and still indulge the pure joy of owning
a luxury car," Stefan Jacoby concludes.
For further information please contact:
Jaedene Hudson
Public Relations Manager
Volvo Car Australia
T: 02 9020 1613
M: 0412 259 635
E: jhudso60@volvocars.com