THOUSANDS OF VESPA ENTHUSIASTS TOOK TO MANTUA, ITALY,
FROM 32 NATIONS FOR THE RECORD EDITION OF VESPA WORLD DAYS, TO
CELEBRATE WITH APRILIA SBK PILOTS
Mantua, 16 June 2014 - The Vespa World
Days of Mantua was seat of the largest Vespa Club rally
ever held in the almost 70-year history of the well-known
brand.
More than 10,000 Vespa and many thousands or
Vespa buffs gleefully invaded the Lombard city. June 12 to 15 were
four days of celebration, friendship and love for the world's most
popular scooter.
The celebration was kicked-off by the Aprilia Superbike pilots,
Marco Melandri and Sylvain
Guintoli who mingled with the Vespa enthusiasts from 32
Nations in occasion of the inaugural celebration of the Mantua
Motoplex.
Motoplex is the first new concept store
dedicated to all lovers of two wheels and a window on the future of
the Piaggio Group. It is in fact a tribute towards the most
important brands of the Group - not only but also Vespa Piaggio,
Aprilia and Moto Guzzi - and the millions of customers, owners and
fans who have these brands in the world. Not only a store and a
showroom but a full-fledged pole of attraction for
scooter and motorcycle lovers: 1,300 square meters of
space, 46 vehicles on display, two real
"lounge" where one can sit and admire large video screens,
a bar, the chance to see "live" events in web streaming through the
two video walls by 138 inches.
The sprawling Motoplex store, which opened its doors on June
13th with a large party dedicated to the thousands of Vespa
apasionados that gathered for the Vespa World Days is the
first example of how future outlets and dealers of the
Piaggio Group in the world, not only in Europe, where the
Group is the continental leader, but also in the U.S. (where the
Vespa is the most popular scooter) and in distant markets such as
Vietnam, India, South East Asia where the Piaggio Group's
industrial and commercial presence has continued to grow in recent
years, as authentic emblem of "Made in Italy" thanks to its renown
fame, style and technology.
For more information please contact:
Mark Berger
Marketing Manager
PS Importers
20 Stubbs Street Kensington, Vic 3031
Mob: 0417 060 937
Tel: + 61 (03) 9381 9765
Fax: + 61 (03) 9381 9798
Email: mark@psimporters.com.au
website: www.triumphmotorcycles.com.au
Youtube: www.youtube.com.OfficialTriumph
Flickr: www.flickr.com/officialTriumph