• Land Rover announces its support for a new sailing event, The King's Cup, which will take place at Cowes this August
  • The Duke and Duchess of Cambridge launched the inaugural regatta today at the Cutty Sark, London
  • The King's Cup will see eight teams compete for a prestigious trophy to raise awareness and funds for eight charities chosen by Their Royal Highnesses

07 May 2019, Whitley – Land Rover will join The King's Cup, an inaugural sailing event, as Presenting Partner.

The King's Cup, created by Their Royal Highnesses The Duke and Duchess of Cambridge, is an eight boat regatta race which will take place in Cowes, The Isle of Wight, in August 2019.

The sports event will see eight teams compete for an esteemed trophy to raise awareness and funds for patronages chosen by Their Royal Highnesses.

The charities include Child Bereavement UK, Centrepoint, London's Air Ambulance Charity 30th Anniversary Campaign, Tusk, Action on Addiction, Place2Be, the Anna Freud National Centre for Children and Families, and The Royal Foundation's programme in support of Early Years.

Prof. Dr. Ralf Speth, CEO of Jaguar Land Rover, said: "Land Rover is proud to be the Presenting Partner for The King's Cup. This an exciting new addition to the sailing calendar with eight teams, including The Duke and Duchess of Cambridge, competing for a prestigious, historic trophy to raise awareness and funds for eight charities chosen by Their Royal Highnesses.

We have a strong relationship with sailing including grass roots work with sailing clubs to inspire the next generation of designers, engineers and sailors as well as the top of the professional sport. The King's Cup ties in with our support for Lendy Cowes Week and the Cowes Sail GP event."

The Regatta will be held on Friday 9th August this year ahead of the UK Sail GP event.

Land Rover Global
Laura Wood, Head of Global PR Brand and Partnerships, Land Rover lwood3@jaguarlandrover.com

Emily Hogg, Global PR Brand and Partnerships Officer, Land Rover ehogg2@jaguarlandrover.com

Notes to editors

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