Aldinga based Midcoast Tyres has become the latest South Australian addition to the Platinum Dealer Program for leading tyre company Kumho.

The Kumho Platinum Dealer program was established in 2009 to showcase Kumho's range of passenger, four wheel drive, SUV and commercial tyres through modern, customer friendly outlets.

According to Kumho national trade manager Glenn Pearse, Midcoast Tyres has proven itself in customer service and expertise.

"Motorists demand high levels of service and value for money," said Glenn Pearse.

"Midcoast Tyres has a well trained and professional team that knows and understands the needs of customers and delivers on its promise of value for money and exceptional service."

Located at 117 Lacey Drive, Aldinga Beach, Midcoast Tyres features customer focused facilities including off street parking, family friendly waiting areas with tea and coffee making facilities as well as the latest in workshop equipment.

As well as tyre fitting and wheel alignments, Midcoast Tyres is also equipped to handle all suspension, brake, battery and mechanical needs.

Owner of Midcoast Tyres, Darren Byrne, says the goal for the team is to deliver the best service to the local community.

"Midcoast Tyres is constantly aiming higher when it comes the services we offer and delivering those in the best possible way," said Darren Byrne.

"Being chosen as Kumho Platinum Dealer is a compliment to the team and affirmation of our ongoing commitment to providing the Aldinga Beach region with the highest levels of expertise, value and service."

The Platinum Dealer program continues to be rolled out around the country as Kumho aims to offer the best service and value in the retail tyre market.

Kumho is a proud supporter of the McGrath Foundation and holds an annual Pink Fitters Day as a fundraiser for the charity. Midcoast Tyres will play a key role in 2014 event in which Kumho hopes to raise more than $25,000.

Since its inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies in the world.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance passenger cars, sports utilities and 4X4s as well as trucks, buses, mining vehicles and even aircraft.

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