• Jaguar sales up 66 percent for 2002
  • X-TYPE success drives record levels
  • S-TYPE sales up 6 percent on 2001

A full year of sales for Jaguar's X-TYPE combined with increased demand for Jaguars across the board has produced a record sales year for Jaguar in Australia. In 2002 1751 Jaguar vehicles were sold, up 66 percent on sales in 2001.

Managing Director for Jaguar in Australia, Danny Rezek, said X-TYPE sales have led the way with Jaguar recording its first full year of sales for the affordable sports sedan, introduced in October 2001. X-TYPE sales made up 58 percent of the total sales figure, which were boosted in June by the addition of the new 2.1 litre V6 model to the range.

"Jaguar is now appealing to a broader audience and the response from customers has been fantastic and is clearly reflected in a great sales result," Mr Rezek said.

"During 2002 X-TYPE, S-TYPE and XK model ranges all received some updates or new models and with the introduction in mid-2003 of the new XJ we will have fully updated the Jaguar range."

S-TYPE sales also increased in 2002, up 6 percent from 2001 with the introduction in the second half of the year of the upgraded model, including the superlative S-TYPE R.

Sales of XJ were slightly down on the previous year in anticipation of the arrival of the new model in 2002 and the XK range received an upgrade late in the year with sales at a similar level to 2001.

This local record year was matched by a record year globally for Jaguar with sales estimated to reach around 130,000, up 30 percent on the previous year.

"A full year of sales in 2003 of all X-TYPE models, the new S-TYPE range, the upgraded XK and the introduction of the new XJ should see Jaguar's growth in Australia continue in 2003," Mr Rezek said.

"Backed by a professional dealer network, enthusiastic customer support and a committed team at Jaguar we expect 2003 to be another successful year."

For further information contact
Amanda Wheeler
Jaguar Australia
Phone: (02) 9020 1413
Mobile: 0412 524 827
Email: awheele9@jaguar.com