- Land Rover BORN Awards celebrate creators of beautiful products that can change the way we live
- Jury recognises 38 nominees for their design excellence under the 2017 theme of 'reductionism'
- New Range Rover Velar exemplifies 'reductionism' with its clean, elegant lines
- 18 finalists will be announced on 26 July in Norway where creativity meets business: new BORN Conversations summit to share ideas
- BORN is a market network helping to foster creative leadership
London, UK, 24 July 2017 – Creators from around the world will come together in July to celebrate design excellence in all its forms after the nominees for the 2017 Land Rover BORN Awards were announced.
The 38 nominees all represent the combination of beauty and functionality that BORN and Land Rover champion. They came through a rigorous selection process that began with 5,925 candidates from 130 countries.
The jury will consider elegant, beautiful objects encompassing furniture, travel, architecture, technology and more. Gerry McGovern, Land Rover Chief Design Officer, and Jean-Christophe Chopin, founder and CEO of BORN, co-chair the jury with a stellar cast of international creative personalities.
The 38 nominees will be reduced to 18 for the exhibition in Ålesund, Norway, to take place between 16 July and 5 August. The Awards ceremony itself is on 26 July.
This year's Land Rover BORN Awards theme of 'reductionism' is embodied in the new Range Rover Velar, with its elegant, technologically rich form.
Gerry McGovern, Land Rover Chief Design Officer, said: "Design is the conduit that communicates our brand vision. We aim to create vehicle designs that are compelling, relevant and emotionally charged.
"The nominees for the 2017 Land Rover BORN Awards are experts in their respective disciplines and, like Land Rover, champion creativity to inspire and delight."
Jean-Christophe Chopin, founder and CEO of BORN, said: "Truly sublime creativity and design must be beautiful but also practical; it must be elevating but it must also serve a purpose. I founded BORN to spread this philosophy and between them, these nominees embody the values BORN seeks to uphold."
BORN is a market network to foster creative leadership. Exciting creators can showcase their new products, their profiles, their brands and their teams. It puts creators directly in touch with design enthusiasts and fellow industry professionals, allowing them to make connections in a similar fashion to a virtual trade fair. The only requirement is that the designs are innovative, desirable, sustainable and relevant.
The BORN platform helps small, medium and large brands generate online awareness for their new creations worldwide. It then connects the creators with professionals and consumers to finance their latest creations.
Once showcased on BORN, creators are entered into the Land Rover BORN Awards. Whether a new or established brand, BORN can provide the impetus for both business and creative development.
New to the 2017 Awards is the BORN Conversations summit. Conceived by Jean-Christophe Chopin in collaboration with Christophe Amenc and Thierry Malleret, co-founders of the Summit of Minds conference, it takes place in parallel to the Awards in Norway. The summit will offer a platform for discussion and sharing ideas. It will focus on the intersection of creativity and business, and the difficulties of balancing the two.
The collaboration between BORN and Land Rover is founded on mutual respect for the importance of design in changing the world and shared belief in the principles of innovation, creativity and beauty. At Milan Design Week in April, BORN partnered with Land Rover to exhibit eight of the most exciting designs featured on the network alongside the Range Rover Velar, and as with the 2016 Awards, the trophy has been designed by Land Rover's design team.
ENDS
Notes to editors
The nominees include:
The Technology & Innovation Prize:
SeaBubbles flying water taxi by Alain Thébaut (France) and Anders Bringdal (Sweden)
Love Turntable by Yves Behar (USA and Switzerland)
Fair app by Scott Painter (USA)
Superpedestrian smart bike wheel by Assaf Biderman (USA)
The Sustainability Prize:
Osklen collection by Oskar Metsavaht (Brazil)
Vrai&Oro Black collection by Vanessa Stofenmacher (USA)
Revology fibre chair by Alexandre Guichard (New Zealand)
Cru Kafe by Bodil Blain (Norway)
The Leisure Design Prize:
Hennessy XO bottle by Marc Newson (Australia)
Carbon Canoe by Borromeo & De Silva (Italy)
Noah Guitar by Renato Ruatti, Mauro Moia and Marco Pancaldi (Italy)
Devialet Phantom wireless speakers by Quentin Sannié (France)
The Home Design Prize:
Loewe Raum TV by Bodo Sperlein (Germany)
Austere collection by Erik Järkil, Fredrik Carlström and Nathan Warkentin (Scandinavia)
Mirage collection by Eugeni Quittlet (Spain)
Citco by Valentina and Camiran Fraccaroli (Italy)
The Wellbeing Prize:
My Equilibria by Vito di Bari (Italy)
Nescens anti-aging cosmeceuticals by Professeur Jacques Proust (Switzerland)
SVO Bike by Thierry Besson (France)
LifeBEAM by Omri Yoffe and Zvika Orron (USA)
The Design Objects Prize:
Away smart luggage by Jen Rubio and Stephanie Korey (USA)
Eclipse of Native Union by Igor Duc (HK), John Brunner (UK) and Fabien Nauroy (USA)
Newblack ceramic speakers by Paolo Cappello (Italy)
The Bespoke Design Prize:
Pinel & Pinel trunk by Fred Pinel (France)
Lalique's Sirènes vase by artist Terry Rodgers (USA) and Marc Larminaux (France)
L'Orbe vodka by Erwan Castain (France)
The Architecture Design Prize:
The cellars of Château Latour by architect Bruno Moinard (France)
The kitchen of the San Pietro Hotel by Andrea Viacava (Italy)
The Lifestyle Fashion Prize:
Kiko by Ross Lovegrove (UK)
Fauré Le Page by Augustin de Buffévent (France)
Coast Society by Davide Jais (Monte Carlo)
The Special Prizes:
Emerging Talents: My Cycling by Elena and Giulia Sella (Italy) and Miasuki by Mia Suki (HK)
Social Impact: Cash & Rocket by Julie Brangstrup (UK)
Re-Born: Anthony Delon 1985 by Anthony Delon (France)
BORN Awards 2017 jury is:
Adrian Cheng, founder of K11 and K11 Art Foundation; retail innovator, entrepreneur and philanthropis
Eva Jeanbart-Lorenzotti; Tommaso Micaglio, Vice Chairman of Cose Belle d'Italia and CEO of Europa Investimenti
Design Junction founder Deborah Spencer; co-founder of fashion and luxury branding agency REM
Olivia Mariotti; luxury brand strategist Ana Andjelic
Nicolas Kenedi, founder of communications group L'Agence Francaise and IKoNe
German multimedia artist (and winner of last year's awards) Annina Roescheisen.
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.
For more information, please contact:
Paul Owen
Design Communications Manager, Land Rover Global PR
M: +44 7880 177 344
E: powen@jaguarlandrover.com
Pierre Sapin
Managing Director Europe, BORN
M: +44 7552 396 097
E: psapin@born.com