Jaguar Lights Up The All-New Jaguar F-PACE In Martin Place With 'The Art Of Performance' 

Sydney, Monday 30 May, 2016 - Jaguar unveiled this weekend The Art of Performance, a spectacular light installation in Martin Place created to celebrate the launch of the All-New Jaguar F-PACE, Jaguar's first ever SUV, and the brand's new Vivid Sydney Supporter sponsorship. 

Each evening, for the duration of Vivid Sydney 2016, the new Jaguar F-PACE delivers a motion art immersive experience developed by the creative wizards of Spinifex Group in collaboration with Vivid Sydney's Creative Director Ignatius Jones.

Dramatizing the F-PACE's design, innovation and technology, the lightshow takes the audience on a journey through a sequence of striking, dynamic graphic realms, with a palette that pays homage to Jaguar's British heritage with shades of red, white and blue.

The display is highly interactive, with the public invited to press the Jaguar 'start' button to see the Jaguar F-PACE turn into a mesmerising work of art. The public is also encouraged to interpret and capture the installation with the hashtag #VividFPACE and photographers are on hand to capture their #VividFPACE moments.

Vivid Sydney (27 May to 18 June, 2016), is an initiative of Destination NSW, the NSW Government's tourism and major events agency, and each year transforms the city into a colourful canvas of light, music, and ideas, in  a major celebration of the creative industries. In 2016, it will run for an additional five nights, providing visitors with even more time to experience the spectacular light, music and ideas that illuminate the Harbour City each winter.

Jaguar joins Vivid Sydney this year to showcase its new F-PACE; the latest example of the brand's celebration of 'The Art of Performance'. The Jaguar F-PACE is the ultimate practical sports car, blending exhilarating performance with intuitive technology and maximum efficiency. Underpinned by Jaguar's Lightweight Aluminium Architecture, F-PACE holds Jaguar's performance DNA at its core. The F-PACE first launched in Frankfurt in September 2015 with a gravity-defying performance on the eve of the Motor Show, showcasing its dynamic performance credentials by completing the world's largest 360 degree loop, in celebration of Jaguar's 80th anniversary.

Says Matthew Wiesner, Managing Director of Jaguar Land Rover Australia: "We are excited and proud to be a Vivid Supporter for the first time in 2016. Jaguar is a car that is all about the art of performance and Vivid Sydney, a festival which brings together art, technology and ideas, gives us a creative platform to present the latest expression of the Jaguar DNA, the all-new Jaguar F-PACE."

See F-PACE Vivid videos here –